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Left Behind Games expands Walmart distribution to 'broad area of states'
[dennissylvesterhurd] In an SEC filing of a letter to investors yesterday, Left Behind Games (the publisher of, um, Left Behind games) detailed plans to expand its Walmart distribution model from an initial 100-store testing ground in Texas to the somewhat amorphous "limited number of Walmart stores covering a broad area of states." CEO Troy Lyndon added, "The original test proved that when Christians are aware of the existence of Left Behind Games, they will respond and purchase them." In a follow-up conversation, Lyndon told Joystiq that the company's games are no longer available in the original 100 stores, and that the new initiative actually puts LBG's games in fewer stores than before (though this time across multiple states). It's Lyndon's belief, however, that a repackaging of the publisher's games -- all 3 Charlie Church Mouse games in a single $20-priced box and the Left Behind titles released with updates applied -- combined with reaching new markets, "will provide us with ongoing market insight and a chance to enhance sales." Lyndon also told us that the test in Texas was "a huge success; we performed at about the top 10-percent level last Christmas." Oddly, in neither the letter to investors nor in his conversation with us did Lyndon mention his company's upcoming expansion into console game publishing, Bible Adventures. It's like it just got ... left behind. Update: Left Behind Games CEO Troy Lyndon has told us "Bible Adventures (Charlie Church Mouse 3D) is still on schedule for a 2011 Wii release," so there you have it!
Left Behind Games, Digital Praise announce merger
Digital Praise, the company behind Christian-centric games like Guitar Praise and Dance Praise has just announced it's merging with Left Behind Games, which ... well, makes the Left Behind games. Among the reasons Digital Praise was such a desirable partner, Left Behind Games CEO Troy Lyndon cited "strong brands and products" -- and this whole time we thought lying was a sin. Kidding aside, we totally get the impulse to want to create games that are free of the sex and violence that permeates the market today. Our hope is just that, as a result of this merger, Christians who want to play games that celebrate their faith won't have to put up with third-rate experiences.
Bible Adventures coming to Wii, Xbox 360 from Left Behind
Bible Adventures, the first console title from Left Behind Games, will "educate young children by teaching them academic lessons vital to early childhood development through Bible stories." Based on the Charlie Church Mouse series, the game will not only span both the Old and New Testament, but should also teach mathematics, spelling and "reasoning skills." Left Behind CEO Troy Lyndon noted (via GamePolitics) that expanding their offerings to home consoles should expand not only their reach, but their wallets. "We expect our financial projections to grow exponentially as we transition from a PC game developer to a Wii & Xbox developer." But what about PS3 owners? Well ... they can go to hell.
Left Behind Games signs distribution deal with Jack of All Games
On the surface, this is a post about Left Behind Games (you know, they make those Left Behind games?) signing a distribution deal with Jack of All Games. But really, the only interesting thing is that the author feels it necessary to name Wal-Mart specifically as the first major retailer carrying the games, even though of course it is.No, we really just wanted to supply you with a link to the official Left Behind game site and ask that you click the "Left Behind" button and watch the subsequent video. You can thank us after you check out the "in-game film."
Left Behind: Eternal Forces now free (Hurry! First 1m only!)
It's no secret that religious messageware Left Behind: Eternal Forces failed to find an audience amongst gamers (we think it's the whole "prayer is more powerful than guns" thing) so it's with a raised eyebrow and a quizzical look – and maybe even a Tim "The Tool Man" Taylor huhhh – that we greet news of Left Behind Games' "Million Game FREE Giveaway." It's simple: just stop by this website, make your order, and "increase [their] installed base of users to benefit future sales and expand distribution."We should warn you though that it's not free free; there's a digital delivery or shipping surcharge of $5 or $6 respectively. Can't say we're filled with optimism for the plan, but apparently they know what they're doing ...[Thanks, jc]
Left Behind VP resigns, CEO demands remaining board follow
Judgment day has come for the three remaining members of Left Behind Games' board of directors. After accepting the resignation of senior vice president Jeffrey Frichner, CEO Troy Lyndon has called for the souls resignations of the rest of his board. Two months ago, LB Games posted a $4.1 million loss for its fiscal quarter; though at the time Lyndon claimed sales of the company's apocalyptic RTS Left Behind and an imminent sequel ('cause the world's end can always be spun into an unending cash cow) would drive the company into prosperity. It's unclear if Lyndon's new demands are the result of continued financial woes or just the will of the divine. With conversion no longer an option, will the board simply kneel before Lyndon and accept damnation?Gamasutra reports that Michael Knox, who worked with Lyndon at developer Park Place Productions, and Leslie Bocskor, of advisory firm Lennox Hill Parnters, have agreed to serve as interim board co-chairs while the current board members are exercised. "I am excited about the company's future as it extends its presence as a leader in the family values," said Bocskor.
Left Behind Games leaves behind money
According to Next-Gen, Left Behind Games posted a $4.1 million loss for its fiscal third quarter. This was on top of a last year's loss of $934,000. It really doesn't mean much given their first product, Left Behind: Eternal Forces, just debuted at the end of the last calendar year.Troy Lyndon, CEO of Left Behind Games, says the company will be profitable within the year, "We are expanding our sales channels beyond major retailers to include more Christian bookstores, ministry sponsorships, church outreaches, Christian conferences, LAN center licensing, viral online and Internet sales, music concerts and trial versions. We look forward to a very prosperous year." Left Behind Games is already fixing previous mistakes by using Big Huge Games' (Rise of Nations) RTS engine and some of their staff to make a better sequel -- it's not like the next game could be worse.
