mix
Latest
Windows Phone 7 Series targeted at 38 year-old 'life maximizers'
Here's a fun tidbit we just learned from Microsoft's Joe Belfiore: in order to focus Windows Phone 7 Series on the idea of best serving end users, the team actually created two fictional targets consumers named "Miles" and "Anna," a pair of married 38-year old "life maximizers" who demand the most from their devices. Yes, it's a little strange and hilariously specific on the surface -- Anna just scaled back her PR job to part-time so she can take care of the kids! Miles like to take pictures and use Facebook to share them with his parents in Europe! -- but it makes a certain amount of sense: Microsoft says it's trying to create a device that appeals to someone with both a work Exchange account and personal Gmail account, someone who needs to get work done but also wants to play 3D games, and it thinks that if Miles and Anna are happy, chances are a lot of other customer segments will satisfied as well. Of course, this is almost exactly the same message we've heard from Palm about the Pre, but at least Microsoft's ideal users aren't a creepy alien lady or a mom from the 50s -- and they have a much better reason to Bing their way through the WP7S UI.
Confirmed: HTC HD2 will not be upgraded to Windows Phone 7 series
Bad news, HTC HD2 owners: Microsoft has finally come right out and confirmed our suspicions that the mighty HTC HD2 won't be upgraded to Windows Phone 7 Series. Joe Belfiore just told us that the HD2 is "not compliant with the Windows Phone 7 Series hardware specifications," which should end any of the lingering doubt that's clouded this issue since MWC. That certainly puts a damper on the HD2's upcoming launch on T-Mobile, but hey -- every Microsoft employee here at MIX is carrying one, so it's clearly the WinMo handset to get until it's eclipsed by 7 late in the year. Pour one out for the king, friends.
Windows Phone 7 Series will be WVGA only at launch, HVGA later
Microsoft's driving home the point that developers are going to know exactly what kind of hardware they're targeting as they whip up Windows Phone 7 Series apps -- and naturally, a biggie is screen resolution since that affects how UI elements are going to be placed, how cool they can look, and how small they can realistically be. In a session at MIX10, Microsoft's Charlie Kindel has laid down the law that WP7S will be 800 x 480 -- just 800 x 480 -- at launch, a message we heard at MWC last month, but the new tidbit here is that there'll be 480 x 320 in the pipe for an unannounced later date. All devices will have precisely the same amount of available RAM and the same capacitive touch capability, and as we've already know, manufacturers will be able to tack on a keyboard if they like.
Ballmer's visage evoked for 'developers, developers, developers' demo app on Windows Phone 7 Series
You could argue that Steve Ballmer's classic "developers, developers, developers" mantra is more important to the success of Windows Phone 7 Series than of any other product in recent Microsoft history, so it comes as no surprise that he's pulled it out of his hat one more time for MIX10 today. Demoing how easy it is to take advantage of the platform's many rapid-development features, the team showed off a gangly Silverlight version of the big guy in lieu of the real deal (apparently he had a scheduling conflict and couldn't be around for the event). Ballmer actually recorded a "developers, developers, developers!" rant just for the app, which the visage chants incessantly; you can adjust voice pitch and throw the doll around with a few flicks of the hand. Scary? Yes, yet somehow, we'd pay $0.99 for it. Follow the break for video.
Samsung Windows Phone 7 Series handset makes the scene
Here's a fun little surprise: Microsoft's Joe Belfiore just ran through a Windows Phone 7 Series demo on an as-yet unannounced Samsung device here at MIX. Apart from hints at an OLED screen, we don't much about the specific hardware, but Joe also showed off a slide of the WP7S minimum requirements, so we can tell you it has at least 256MB of RAM and 8GB of flash, as well as DirectX9 acceleration. We're due to meet with Joe in just a few, so we'll obviously dig for more -- stay tuned!
Confirmed: Marketplace will be the only way to get apps on Windows Phone 7 Series
We just got out of a meeting with Microsoft's Todd Biggs, who dropped a little bombshell on us: the only official way to get apps on a Windows Phone 7 Series device will be to download them from the just-detailed Windows Phone Marketplace. That means developers will have to abide by Microsoft's technical and content guidelines in order to make it in, with the very real possibility of rejection -- sound familiar? Todd told us Microsoft plans to avoid Apple-style submission headaches by making the process transparent and predictable, with a group of Microsoft execs regularly meeting to examine edge cases and refine the guidelines as needed, but even the best intentions can be led astray by a sexy app or two. We also got some additional details on Marketplace and how it's going to work, catch the highlights after the break. Update: Microsoft wanted us to clarify that enterprise customers will be able to deploy apps to employees outside the consumer-facing Marketplace -- details on that will be released in the future.
Windows Phone Marketplace for Windows Phone 7 Series unveiled
The biggest chunk of eye candy we've seen out of Microsoft's MIX10 event so far today has been the unveiling of the significantly-retooled Windows Phone Marketplace that'll debut in Windows Phone 7 Series -- and needless to say, it's a looker. It's got support for credit card purchases, operator billing, and ad-supported content -- a hot topic right now with Google's and Apple's mobile advertising acquisitions -- and a try-before-you-buy scheme not unlike Android Market's policy (though WP7S devs can choose what kind of trial period they want to offer; Android devs have no such option). We've been offered some video of the new Marketplace in action, and it looks super polished and well-integrated with the typical WP7S way of getting around -- you're given a "panoramic view" where you can browse categories and titles, see featured items, and get details with ratings, reviews, screen shots, and pricing information. Purchased apps can be pinned to your Quick Launch screen, saving you a couple taps for your favorite and most frequently-used items. Watch the full video after the break -- and keep an eye out for the trick "tilting" of menu items based on finger location toward the end of the clip, something we haven't seen before. %Gallery-88251%
Microsoft demos push notifications on Windows Phone 7 Series
Microsoft's flavor of push notifications for Windows Phone 7 Series -- the so-called Microsoft Notification Service -- was just demoed using an MLS (Major League Soccer) app, and it fits in really well with the "Metro" UI motif. Notifications come in via an unobtrusive bar across the top of the display -- better than iPhone, and not unlike webOS -- and tapping them takes you into the app where you're presumably taken to a fuller view of the relevant information. The notifications are available regardless of whether the app is open, a model that mirrors Apple's and likely a heavy dose of foreshadowing that multitasking -- at least, multitasking as we know it -- won't be available. Check of pic of the notification bar after the break.
Microsoft announces Windows Phone 7 Series dev partners and details apps: Sling, Pandora, Foursquare and Xbox gaming (video!)
Microsoft just dropped its first press release of MIX10 on us, and in addition to detailing the Sliverlight and XNA-based Windows Phone 7 Series development situation, we've also got a list of launch software partners and some screenshots of apps in action. There's some heavy hitters here, and everything from games to enterprise apps are represented -- notables include the Associated Press, Citrix, EA Mobile, Foursquare, Namco, Pangeonce, Pandora, Seesmic, Shazam, and Sling. We've seen a handful of this new software in action, so check out the full list and details after the break. Updating with impressions (and video!) after the break! %Gallery-88236% %Gallery-88246%
Netflix prototyped for Windows Phone 7 Series
We just got a quick look at Netflix for Windows Phone 7 Series, one of the third-party apps Microsoft's showing off here at MIX10, and it looks... well, very Netflixy -- it's red to the bone. Unlike other mobile Netflix apps, this one's got Watch Instantly support and it looks great -- a real testament to the capabilities Microsoft's bringing to the table with it Silverlight-based dev platform. Video after the break! %Gallery-88244%
Microsoft tells its Windows Phone 7 Series developer story, tools available today
At its dev-focused MIX10 event kicking off today, Microsoft's closing the loop on some of the Windows Phone 7 Series third-party development details it started sharing in the days leading up to GDC last week -- and as you might expect, Silverlight and XNA are the stars of the show. XNA will naturally be the core, critical element of Redmond's gaming story while Silverlight is serving as a catch-all for the "rich internet applications" that make up much of your other mobile activities for those rare moments when you're not... you know, blowing up aliens or navigating a race course littered with your opponents' destroyed vehicles. To that end, Microsoft is kicking things off on the right foot by offering a free package of developer tools to would-be WP7S coders that includes both Visual Studio 2010 Express for Windows Phone and the Silverlight-focused Expression Blend for Windows Phone, pretty much everything you need to start building apps in preparation for the platform's anticipated launch toward the latter part of the year. The beta dev tools are available today. Developers are going to be treated to a host of must-have services out of the gate, including accelerometer support, location-based APIs using Microsoft's own Location Service, a newly-announced Microsoft Notification Service for pushing notifications regardless of whether an app is running (sound familiar?), hardware-accelerated video with integrated DRM and support for Microsoft's Smooth Streaming tech, multitouch, and camera / microphone access. On a related note, Microsoft has shared some important details on the revised Windows Phone Marketplace (notice the subtle name change) for WP7S-based devices today. The revenue split remains unchanged -- 70 percent goes to the publisher, 30 percent to Microsoft -- but the developer portal for managing submissions has been "streamlined" and some of the incremental costs associated with it have been killed off; what's more, students enrolled in the DreamSpark submission will have their registration fees waived altogether. The Marketplace has evolved from an app store to a content "destination," housing apps, casual and premium Xbox Live games, music, and customized carrier stuff in one spot. We'll be wandering MIX10 throughout the day, so stay tuned as we get more of the story.
World of WarCrafts: Vedrim's Marrowgar mix mayhem
World of WarCrafts spotlights art and creativity by WoW players, including fan art, cooking, comics, cosplay, music and fan fiction. Show us how you express yourself by e-mailing lisa (at) wow (dot) com with your not-for-profit, WoW-inspired creations. If your ticket to a heart-pumping raid soundtrack is MrVoletron's WoW-flavored remixes, then you'll undoubtedly be a fan of Vedrim as well. (In point of fact, MrVoletron's a fan, too.) Vedrim's "Bound by Bone" (above) weaves an irresistible combination of original music with Marrowgar's booming in-game commands. You'll never again fight Marrowgar without this song in your head. Follow our interview with Vedrim through the break, where we'll also show you his newest track, "The Maker's Fire." World of WarCrafts: We understand that "Bound by Bone" is in fact your very first remix effort. Bravo! What's your musical background? Vedrim: Music has always been a part of my life. I was surrounded by it from a very early age. My mother's side of the family has a strong musical history. She always played her own compositions on our piano throughout my childhood, and her father, Robert Harris, actually wrote the original theme music for the Spiderman TV show to go along with Paul Webster's lyrics.
Windows Phone 7 Series demo video reveals new apps, screens
Microsoft may be saving most of its Windows Phone 7 Series news for MIX the week after next (at least that's what we've heard whispers about), but it looks like it's still dishing out a few more details beforehand, as evidenced by a short demonstration Microsoft's Charlie Kindel gave to CNET. Nothing major like a confirmation of HD2 support, but we do get a glimpse of a few apps we haven't seen before (including a flashlight, level, and weather app -- all supposedly "trivial" to build thanks to XNA and Silverlight), and a look at some new screens for various applications we have seen, including a better look at the Xbox Live hub. Head on past the break to check out the video for yourself.
World of WarCrafts: A WoW-inspired grab bag of creativity
World of WarCrafts spotlights art and creativity by WoW players, including fan art, cooking, comics, cosplay, music and fan fiction. Show us how you express yourself; contact our tips line (attention: World of WarCrafts) with your not-for-profit, WoW-inspired creations. It's catch-up day at World of WarCrafts! We have all sorts of little goodies to pass along that have been piling up in the submissions box. So tuck in and get comfy with this snuggly little fellow from Serthida of US Bloodhoof, the crafter who brought us last year's plush moonkin. Don't worry, he won't drain your mana ... or your creativity. %Gallery-84780% More from the World of WarCrafts, after the break.
Vinyl Fantasy 7 is the freshest thing you'll hear today
We love Nobuo Uematsu's work on the musical accompaniment for the Final Fantasy franchise, but we often find ourselves wishing those games' scores were infused with a touch of Jay-Z. Maybe a light smattering of Outkast. The faintest hint of Ghostface Killah. The mixologists from Team Teamwork (creators of the similarly-spliced Ocarina of Rhyme album) have once again worked their magic on a classic video game soundtrack. This time around, it's the score from Final Fantasy VII, which has been mashed together with tracks from over a dozen hip-hop artists, as well as Tom Waits, which is just weird. You can pay whatever you want to download the cleverly-titled Vinyl Fantasy 7 -- though we're betting you'll probably settle on zero dollars. [Thanks, Mike!]
Windows Mobile 7 roadmap elucidated, starts with MWC 2010 demo
You know, January is all but expired now. Gone are the heady (or is that headless?) days of CES 2010, and we're nearly past the rumor euphoria of the decade, so what do we have to look forward to? According to CNET's sources, WinMo 7. This year. Sure, we heard as much from DigiTimes, but it's always good to put a more legitimate source to what is quite the juicy forecast. Confirmation that Microsoft is planning to finalize all code by this summer also meshes with an earlier leak of an LG Windows Mobile 7 handset set for a September release, while the latest Pink phone rumors are also reiterated. At any rate, it all kicks off in Barcelona come February 15, with Microsoft also circling its MIX 2010 web development conference a month later as the time it'll start dishing the dirt on how to code for the new OS. So there we have it, new consumer phones and a long overdue WinMo overhaul all coming to you within the next few months.
Ghostcrawler on class representation and balance
Ghostcrawler has a nice exchange on the forums (and it's not marked "Not Tracked", so you know he wants us reading this one) about how much of a role class representation actually plays in class balance. Obviously, balance itself plays the biggest role in class balance -- if (using GC's completely hypothetical example) Feral Druids are overpowered as tanks, then Blizzard would have to look into nerfing Feral Druids. But what if Feral Druids only make up a small percentage of the tanks in Ulduar? Should Blizzard nerf the 5% of tanks that are Druids down until they're only 2% of the population? Just because classes are overpowered doesn't mean that actual class populations are, and all of these things go into the mix when Blizzard makes decisions about how to balance the classes.Look at Hunters as well -- just last week we talked about how the class population is falling off, and yet they're one of the top three classes played on both factions. So should Blizzard buff or nerf them?
Philips GoGear Aria, Opus, ViBE and Mix hands-on, launch info
Philips announced its GoGear Aria and Opus players for Europe back in February, but they've finally got around to showing off the units Stateside, along with offering prices, a timeframe, and a bit of company. The 2-inch screened Aria lands this month in 8GB and 16GB versions for $80 and $100, respectively; the 2.8-inch QVGA Opus does 8GB at $100, with a 16GB model in the wings; the teensy new ViBE has a 1.5-inch screen and comes in 4GB and 8GB flavors for $50 and $60; and there's a new little thumb DAP called the Mix, which is short on details. All the DAPs have FM radio and mics, and all but the Mix can do video. They also include trial subscriptions to and support for Rhapsody and Audible, along with a little browser widget to download YouTube videos and load them to the player -- a nice touch. Still, the line is pretty lackluster; we played with the players briefly, and while the design is getting better, there's still a lot of wasted space, mundane controls and ancient-seeming software -- we suppose you get what you pay for. We did appreciate Opus' inclusion of FLAC and OGG support, and its build quality really puts the rest of the line to shame.
DirecTV keeps multi-screen trend alive with Wimbledon Interactive coverage
If you enjoy juggling six screens at once, you should seriously considering switching to DirecTV or DISH Network. As the back-and-forth action between the two continues, DirecTV is serving up Wimbledon Interactive in order to provide viewers with a multi-screen montage of grass court action. The satcaster is teaming up once again with ESPN2 in order to "provide nearly 200 hours of live interactive coverage of the first five days of the 2008 Wimbledon Championship." The half dozen screens will include live ESPN2 coverage, a Wimbledon Extra for keying in on crucial matches / highlights, and shots from four other courts which can be expanded to full screen at the touch of a button. As you know, the first fuzzy ball flies on June 23rd.
Ballmer answers iPhone SDK questions, revisits Monkey Boy dance
It's always interesting to hear execs chime in on the competition following big announcements. So it's no surprise to hear that Steve Ballmer was peppered with questions about the iPhone during yesterday's Mix '08 event with Guy Kawasaki. When asked about Silverlight -- Microsoft's attempt at usurping Adobe's Flash -- on the Flash-less iPhone, Ballmer said, "Silverlight for the iPhone is of course interesting," adding, "I can't say there's been extensive discussion with Guy's old boss." He also wondered aloud about Apple possibly digging too deeply into developers pockets with its 30% share of application revenue. Ballmer said, "it's a good business if you can make it." A jab at Jobs' claim that Apple doesn't plan to make any money off the App Store. The highlight though came with Ballmer's compliance to recreate his Monkey Boy Dance for Web Developers. Bill, we're going to miss you.[Thanks, Bryant] Read -- Q&A on iPhone Read -- Monkey Boy dance, take 2
