Maddenpalooza

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  • Joystiq goes to Maddenpalooza

    by 
    Kevin Kelly
    Kevin Kelly
    08.12.2008

    The Rose Bowl was Madden-ified yesterday to make way for the 20th anniversary of Madden games, as well as the new Madden NFL 09 game that went on sale at midnight last night... or 9 PM Pacific if you were lucky enough to be in the stadium in Pasadena. The upper deck was wrapped in gigantic Madden sail cloths promoting the game and featuring poster boy Brett Favre in his Packers gear. The playing turf featured autograph sessions with NFL legends, skill games, free Pepsi schwag (which we forgot to photograph, whoops), a Slurpee booth complete with Hooters-esque booth babes, a mini Wal-Mart store, and a giant gaming tent full of tons of Xbox 360s, and a scant few Wiis, PS3s, and PSPs.Read on, dear gamer, to discover the rest, including a confab between rapper Busta Rhymes and EA's Peter Moore. Plus you can click on the gallery below for loads of photos.%Gallery-29734%