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Magellan SmartGPS review: further proof your phone is the only navigator you need
When speaking with executives from the Google Maps team earlier this year at I/O, I was reminded that Maps wasn't even a product in 2004. In less than a decade, one of Google's bright ideas has completely and unabashedly transformed the entire routing industry. (Avid readers will no doubt recall this graph, depicting real moves in the stock market moments after Google Maps Navigation was first introduced.) That development, coupled with the explosion in smartphone adoption across emerged markets, has left players like Magellan in quite the predicament. It wasn't that long ago that dedicated PNDs (personal navigation devices) were the gift to get for the holiday season. And indeed, many units from Garmin in particular delighted me plenty over the years. But the reality today is that PND makers have found themselves redundant. A few have resorted to innovating on the software side and nailing down partnerships with automakers and fleet-management firms in order to keep revenue rolling in, while Magellan has opted to create a new piece of hardware. That hardware, of course, is the SmartGPS. Rather than being a standalone PND suitable for mounting on one's dash or window, the device works best when used in concert with an accompanying iPhone or Android app (sorry, Windows Phone and BlackBerry users). In essence, the company is hoping that by creating a product that extends the functionality of your smartphone, you'll be inclined to hand over $250. After a week of road tripping through the US southwest, however, I'm inclined to believe differently.%Gallery-190765%
Magellan's smartGPS navigator has built-in Yelp reviews, syncs with your phone (video)
It's no secret that the GPS business has faced an uphill battle these past few years. Thanks to smartphones there's less of a reason to invest in a standalone navigator, and while GPS companies have been selling mapping apps of their own, that doesn't quite make up for plunging device sales, now does it? Well, Magellan has an interesting solution: the firm just announced the smartGPS, a dashboard navigation device that's designed to work in tandem with an iOS / Android app. Naturally, both the smartGPS and the app have turn-by-turn navigation, so you can use either when you're in need of directions. But really, the device does so much more than that. Thanks to Magellan's new cloud service, all of your data -- recent destinations, etc. -- will get pushed across your various devices, including the navigator and mobile devices with the mobile app installed. (There's also a website where you can manage all of this.) By default, this syncing happens over your home WiFi network, but if you already left the house and are out of range, the smartGPS will instead use Bluetooth to talk to your phone. So what does this all mean? For starters, if you search for a restaurant on your phone, you can send it to your navigator so that you don't have to enter the address manually (and we all know how annoying that is). What's more, the navigator and app both have Yelp reviews and Foursquare offers built in, so if you wanted you could peruse reviews of cafes on your phone and then push the directions to the device. As an aside, it's neat to see user reviews built into a personal navigator, which isn't exactly a typical feature. It also seems pretty well-implemented: there are big, yellow stars indicating the overall rating, so you needn't worry about having to drive and read a two-paragraph write-up at the same time. By default, the driving map takes up the whole screen, so you can keep those Foursquare offers hidden if you find them distracting. The smartGPS will be available in March (price TBA) with applications for both iOS and Android. (Note: these won't take the place of Magellan's existing apps.) Turn-by-turn navigation will be a premium feature -- an in-app upgrade. That's all she wrote for now, but if you want to see the whole setup in action, we've got a demo video embedded just after the break. Follow all the latest CES 2013 news at our event hub.
