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McGraw-Hill reveals the SmartBook: an 'adaptive' e-book for students
McGraw-Hill is taking on the one-size-fits-all approach to textbooks with its freshly unveiled SmartBook: an e-book that is claimed to adapt to student's learning patterns. Aimed at college students, the SmartBook service peppers users with questions as they read and determines what topics it should present to reinforce learning. Come sometime this spring, the SmartBook will be available for more than 90 course areas starting at $20. It'll be joined by a handful of similar tools for driving home the curriculum, including something called LearnSmart Achieve, which is designed to serve up videos and other interactive embellishments in response to automatically detected areas of weakness. When you're ready to hit the books, just be careful they don't hit you back.
Google, Association of American Publishers strike deal over book digitization
The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and journals to the Google Library Project, giving publishers control over what content will make it into Google's collection. Publishers who opt to keep their book in the online library will get access of the digital copy for their own purposes. As a jointly issued press release notes, the deal, which includes McGraw-Hill, Penguin, Wiley, Pearson Education and Simon & Schuster, does not impact current Authors Guild litigation.
McGraw Hill VP bullish on $399 iPad 2 for students
At Apple's education keynote in January, McGraw Hill Education was announced as one of the partners in the initiative to move textbooks to a digital format. The company's vice president of new ventures, Vineet Madan, is impressed with the power and display of the new iPad, but says he thinks that the newly discounted iPad 2 gives more schools a chance to deploy iPads to their students. In an interview with Talking Points Memo, Madan said that "I've long thought that the tipping-point price for a tablet is between $200 and $300. Now that the entry-level iPad 2 has dropped by $100, and it's now $399 for a 16 gigabyte version, we'll see much more uptake." McGraw Hill currently has five K-12 textbooks available, as well as over 50 iPad textbooks aimed at the higher education and professional market through partner Inkling. Although the existing e-textbooks use interactive features, Madan feels that the new iPad's Retina display, 4G network support and 10-hour battery life can make life easier for textbook readers and creators. Speaking about LTE, Madan said "You could be anywhere and can immediately pull up all sorts of high-res, data-rich content. You can stream it instantaneously and you don't have pulling down gigs and gigs of content and storing it on the app locally." Madan also sees the high resolution Retina display as a way to "really unlock the potential of 'pinch to zoom' functionality" in textbooks.
Why McGraw-Hill is selling iBooks for $15
The announcement this morning that textbooks would be sold through the iBookstore wasn't especially surprising. But the price was; full-featured multimedia electronic textbooks being offered for no more than US$15 is exactly the kind of disruptive shakeup the industry needed. While only the K-12 education market is on board so far, I'm looking forward to a future where universities sign up too, and students' book costs drop from the nearly $1000 dollars a year I paid as an undergrad to much more reasonable and manageable levels. One question on many people's minds has been how Apple and the textbook publishers were able to agree on such a low pricing scheme for textbooks. After all, high school textbooks usually cost $75 each, and thus far publishers haven't been well-known for offering electronic versions of published works at a discount; in fact, in a lot of cases ebooks have cost more than their paper versions despite presumably lower distribution and production costs. So, not that anyone's complaining, why the lower prices? AllThingsD asked that question of McGraw-Hill CEO Terry McGraw, and it turns out to have a simple answer. Schools will usually hold onto the paper versions of textbooks for about five years, meaning the publishers are only recouping about $15 per year anyway. Via the iBookstore, textbooks can be sold directly to students (who may or may not be offered payment vouchers from their schools), and from the publishers' perspective, the beauty of this arrangement is that those books can't be re-used or re-sold. After Apple takes its 30 percent cut, publishers will only take $10.50 from a $15 textbook sale, but that's $10.50 they can get from every student, every year, and without the heavy production and distribution costs associated with making and shipping the often giant-sized paper versions of textbooks. It's obviously too early to tell whether this will work out to be a lucrative arrangement for textbook publishers, but just looking at the way the numbers shake out, at the very least it seems that, contrary to initial appearances, $15 isn't such a shockingly low price for textbooks after all.
NPG, CSU partner for $49 dynamic digital textbooks
The worst part of being a college student? Pricey learning materials... they make even Ramen noodles a fancy meal. This fall, students at California State University will be at least be able to make a step up to fast food. CSU has announced a three-year deal with Nature Publishing Group for low-cost, interactive, web-based textbooks with access options for disabled students. The first to be offered is an introductory biology text, fittingly titled Principles of Biology. Students on the L.A., Northridge, and Chico campuses will each have varying payment and licensing models, but 49 bucks gets anyone a full edition starting September 1st. Professors can edit the content, which includes 175 "interactive lessons," access to a database of research papers, and assessments for students. It can all be used on any device from a slate to a computer and even printed if you prefer scribing your notes with pen and paper or won't be near an internet connection. Details are dry about future books using the system, but it looks like a promising break for college students. Still, before you get ready to ditch your books and backpack for more money and less backaches, we'd suggest skimming the press release after the break.
Select McGraw-Hill educational apps for iPhone and iPad free until 4/16
The National Council of Teachers of Mathematics is holding its annual conference this week and in honor of this event McGraw-Hill has dropped the price on select iOS educational applications. The sale started earlier this week and extends until the conference ends on April 16. During this time, the following applications will be free: Everyday Mathematics Addition Top-It: 0 to 10 basic addition and number comparison game Everyday Mathematics Subtraction Top-It: 0 to 10, 2-digit subtraction and number comparison game Everyday Mathematics Name That Number: Computation and order of operations game Everyday Mathematics Monster Squeeze: Octopus monster-themed number comparison and recognition game Everyday Mathematics Equivalent Fractions: Fraction flashcard game Everyday Mathematics Tric-Trac: one or two-player addition game Everyday Mathematics Beat the Computer: Multiplication (0-10) game Everyday Mathematics Baseball Multiplication 1-6 Facts: Baseball-themed multiplication game Everyday Mathematics Divisibility Dash: Number multiples and division practice eFlashcards: Vocabulary flashcards If you have elementary school-aged children and younger, this sale is a no-brainer. Normally, each app is priced at $1.99 and will jump back up to this price when the sale ends. These apps require iOS 3.0 or later and are compatible with the iPhone, iPod touch, and iPad.
Inkling signs with major publishers to bring 100 textbooks to iPad by 2012, no actual ink
Inkling is a pretty cute name for a product, you have to admit, but by the end of the year it could be pretty serious business. It's a company that specializes on publishing textbooks on the iPad, devices that are rapidly killing the poor paper industry. As of now the company's products are few, but two major publishers, Pearson and McGraw-Hill, have signed on to support the service, a deal that will see Inkling's product catalog swell by several orders of magnitude. Up to 100 books are expected to be there by the end of the year and, while that's nothing compared to the massive variety of volumes that swell students' backpacks and diminish their drinking funds at the beginning of every semester, it is a solid start. Best of all, Inkling's current texts cost 35 percent less than their printed doppelgangers, meaning there's hope for cheaper e-books after all.
Inkling makes deals for e-textbooks with key publishers
While many companies are talking about making the iPad the platform for electronic textbooks, one San Francisco startup appears to be moving boldly into making the dream a reality. Inkling has announced that it'll be receiving financial backing from two of the largest names in textbook publishing -- Pearson and McGraw-Hill. What sets Inkling apart from other companies testing the textbook waters is its approach to creating truly interactive books that go beyond just making an electronic version of a book. Many e-textbook publishers simply make a PDF file of the content in an existing textbook and leave it at that. Matt MacInnis, founder and CEO of Inkling, noted in a MobileBeat post today that the company starts with existing textbook content as a framework, then adds interactive and multimedia content that is only possible on the iPad. One impressive feature is the addition of interactive quizzes to the end of each chapter of the iPad textbooks. Inkling only has 14 textbooks available at this time, but it's expected to have over 100 out by this fall. Not only is Inkling receiving funding from some big names, but it also has partnerships with John Wiley & Sons, Wolters Kluwer and W.W. Norton that give the company access to about 95 percent of available textbook content. There's a short video demonstrating one of Inkling's e-textbooks, Mader Biology 10th edition, on the next page. The company's free iPad app is available here.
Major textbook pubs partner with ScrollMotion for iPad development
Putting traditional print publication on an iPhone screen is old hat for ScrollMotion, and now it's taking that know-how to a larger screen. The Wall Street Journal is reporting that Kaplan, Pearson Education, Houghton Mifflin Harcourt K-12, and the educational sector of McGraw-Hill have all made deals with the company to develop textbook apps and test-prep / study guide apps for the Apple iPad. No other details are given and we unfortunately lack any timeline. It certainly makes the machine more classroom-viable, but we'll hold judgment until we see what actually comes of this partnership -- your move, Kindle.
Was McGraw-Hill omitted from the iPad announcement?
Ever since the supposedly leaked confirmation on Tuesday about the iPad, rumors have been flying around about McGraw-Hill and its CEO's appearance on CNBC. Not minutes after posting it, people first assumed that Terry McGraw was in trouble with Steve, and then rumors showed up that the leak may have been done on purpose. During yesterday's announcement, McGraw-Hill was notably not among the iBooks vendors listed on the screen behind Steve, and more rumors suggested that they'd been pulled from the announcement in retaliation (though Steve did say that educational literature would be a big deal for iBooks). Rumors and hearsay, all -- so what's the real deal? Digital Daily has the first official word from McGraw-Hill post announcement, and guess what? It's a denial. They now say that they had never worked with Apple on the launch, and that Terry McGraw didn't announce anything -- he was just repeating "speculative comments" that he'd heard about educational literature on the new device. Of course, they didn't really sound like that on Tuesday, but it's possible, especially considering that the original Wall Street Journal leak never mentioned McGraw-Hill at all. So maybe we gave McGraw too much credit. Or not enough, depending on how you look at it -- after all, he was right about it being based on the iPhone OS, and right about iBooks, too. But unless you're a fan of conspiracy theories, odds are McGraw-Hill wasn't a victim of Steve's vengeance: they were never in the presentation in the first place. [via MacRumors]
McGraw-Hill's CEO confirms Apple tablet, debuting tomorrow
Color us (not) surprised, but Apple is definitely launching a tablet tomorrow. At least, according to the CEO of one of the planet's most noted book publishers. In a recent interview on CNBC, Terry McGraw (head honcho of McGraw-Hill, naturally), very openly admitted that books from his company would be coming to an Apple tablet "tomorrow," and he also confirmed that his company has "worked with Apple for quite awhile." As he dug the hole deeper, we also learned that the "tablet will be based on the iPhone operating system," and he noted that said books would be "transferable." We're assuming an updated iPhone OS is also in the works, one that presumably supports textbooks in the way that the mythical tablet might. Obviously we're not taking any of this as gospel until Stevie J confirms or denies it on stage tomorrow -- for all we know, Mr. McGraw may have just seen something speculative -- but it's not too often you see a CEO blow this much pointed smoke. Peek the full quote after the break along with the interview clip.
McGraw-Hill CEO: "The tablet is going to be just really terrific"
McGraw-Hill's CEO Terry McGraw is obviously very excited that he's been asked to work with Apple on a brand new type of computer, and he just couldn't wait another 24 hours to tell somebody -- he showed up on CNBC today to talk about his company's latest earnings, and he more or less spills the beans, saying that Apple will "make their announcement tomorrow," that the tablet will be "based on the iPhone operating system," and that it "will be transferable" (so anything on iTunes now will go straight on the tablet?). He also says that they've got 95% of their materials up and ready to run as e-books, and it's not a stretch to think that Apple has made similar deals with other major publishers as well. This still isn't official confirmation of the tablet (remember, it's not real until Jobs is actually holding it on stage), but man, we're about as close as we can get at this point. Watch the whole video after the break, with the Apple stuff starting around the 2:50 mark.
Apple Tablet rumor roundup: publishers and carriers edition
This day simply wouldn't be a day between January 18, 2010 and January 27, 2010 without a new gaggle of Apple Tablet rumors to sift through, and while we're gritting our teeth as we skim every word, we've the latest and greatest most far-fetched rounded up here for your perusal. The rumor: The Apple Tablet will "strike a familiar chord with owners of the original iPhone, with similarities in industrial design trickling all the way down to the handset's button and connectivity components." Our take: Honestly, we can believe this one. Apple has had a great deal of success with the iPhone, and we've already seen the "tablet PC" as it's known today take a nosedive. Apple Insider is saying that the device may look a lot like a "first-generation iPhone that's met its match with a rolling pin," and while we've obviously no inside way to confirm nor deny, we can get why Apple would stick close to a design that it knows will work. Oh, and be sure to peek two more clearly fake mockups after the break. The rumor: New York Times Arthur Sulzberger, Jr. won't be at Apple keynote next week. Our take: So? Just because the head honcho from The Times is planning to be in Davos, Switzerland next week while Apple unveils its tablet doesn't mean that Jobs can't showcase the device's ability to video chat across oceans in front of the masses... if Apple even has a deal with any publisher. If Apple really is reaching out to publishers for content deals, you can bet your bottom dollar the NYT is listening. And be honest -- if you had the option of being in Davos or some convention center in San Francisco, which would you pick? More after the break... if you dare.
Ballmer: Zune's future might be as software on non-Zune devices
Fear not, Zune lovers, your beloved media player isn't going anywhere just yet. Interviewed at the McGraw-Hill media conference, Microsoft's head honcho Steve Ballmer said that the hardware will continue to improve, but reaffirmed that its future may be as software / ecosystem found on other devices. "I won't say full steam ahead because that implies acceleration of investment," he said, "but we're going to sustain our investment." It's unclear from the transcription -- much of it paraphrased by The Wall Street Journal -- whether or not Ballmer had given any indication as to the future of the hardware itself. Of course, should one of those mentioned hardware improvements managed to take a notable bite out of Apple's iPod business, we reckon those investments will see an uptick. We've already heard that the service would find its way on non-Zune devices sometime this year, but mum's still the word on any details thereof.
