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I went to a sneaker launch in VR because of the coronavirus
If you're launching a new product, you normally want to put on a show with a sprinkling of razzle and plenty of dazzle. That means getting journalists and fans into a big room, trotting out your wares and letting everyone play with the new toys. Unfortunately, the world is currently on lockdown to deal with COVID-19, and large groups in auditoriums is a big no-no right now.
