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  • Go Go Bots

    'Go Go Bots' is a Facebook Gaming exclusive from Ustwo

    by 
    Rachel England
    Rachel England
    05.28.2020

    Ustwo has released a fun new mobile game on Facebook.

  • Richard Tyler Blevins, aka Ninja, speaks to the crowd at the start of the 2019 Fortnite World Cup Finals - Round Two on July 27, 2019, at Arthur Ashe Stadium, in New York City. - On August 1, 2019 Ninja announced he was leaving Twitch to take his video-game livestreams exclusively on Microsofts streaming service: Mixer. (Photo by Johannes EISELE / AFP)        (Photo credit should read JOHANNES EISELE/AFP via Getty Images)

    Ninja's first Mixer series is a weekly 'Fortnite' competition

    by 
    Jon Fingas
    Jon Fingas
    05.27.2020

    Streaming legend Ninja is running a Mixer series, Ninja Battles, that will see top 'Fortnite' players square off in a weekly competition.

  • Valorant

    Valorant's wild success on Twitch wasn't an accident

    by 
    Jessica Conditt
    Jessica Conditt
    04.24.2020

    For Valorant’s Twitch debut, Riot Games partnered with “multiple hundreds” of influencers from around the globe. None of them were paid.

  • Casey Rodgers/Invision for Microsoft/AP Images

    Mixer gives every streaming partner $100 to help during COVID-19

    by 
    Jon Fingas
    Jon Fingas
    04.05.2020

    Numerous internet services have offered help to creators who may be struggling during the COVID-19 pandemic, but Microsoft's Mixer might have one of the simpler solutions: direct cash infusions. The livestreaming service is giving all of its partnered members $100 to help them get through any financial hardships while the outbreak lasts. Given that anyone sufficiently committed to Mixer to reach partner status depends at least partly on the service to make a living, that may be a welcome gesture.

  • Alex Kormann/Charlotte Observer/Tribune News Service via Getty Images

    Twitch viewing soared 23 percent in March

    by 
    Jon Fingas
    Jon Fingas
    04.01.2020

    It won't shock you to hear that livestreaming services are seeing an upswing in viewership due to the COVID-19 pandemic keeping people at home, but now it's clear just what kind of effect the outbreak has had on viewing habits. Streamlabs and Stream Hatchet have determined that watch hours surged 23 percent between February and March, to just over 1.2 billion. Other services saw increased demand as well, but their gains were relatively slight. Microsoft's Mixer saw a 15.9 percent gain, while YouTube's gaming streams saw a 10.7 percent boost. Facebook Gaming saw a modest 3.8 percent increase.

  • Microsoft

    Mixer's new homepage showcases streamers it poached from Twitch

    by 
    Jon Fingas
    Jon Fingas
    03.17.2020

    Mixer has recruited its fair share of former big-name Twitch streamers, and it wants to make sure you see them. Microsoft's livestreaming service has introduced a reworked homepage that includes "more focus" for featured material, including broadcasters -- if you didn't already know that Ninja, Ewok and Shroud were exclusive to Mixer, you will after this. You'll still get AI-guided recommendations if you'd rather discover creators that reflect your personal tastes.

  • Microsoft

    Xbox One gets another simplified dashboard redesign

    by 
    Rachel England
    Rachel England
    02.25.2020

    Microsoft revealed last month it's been working on a whole host of changes for the February 2020 Xbox One Update, and now they're finally rolling out. The biggest change is yet another new Home interface -- so if you've got downloads set to install automatically you'll notice things are different as soon as it hits. Twists have been removed to make room for dedicated rows for Xbox Game Pass, Mixer, Xbox Community and Microsoft Store, and you'll be able to add or remove rows however you wish. Over in My Games & Apps, meanwhile, things have also been pared back for easier navigation.

  • Isaiah Trickey via Getty Images

    Drake will stream exclusively on Twitch rival Caffeine

    by 
    Rachel England
    Rachel England
    02.11.2020

    Live-streaming platform Caffeine entered an already-crowded marketplace last year, but with a focus on celebrity-orientated channels (Offset was the first major star to join) it aimed to offer something a little different to the likes of Twitch and Mixer. Now it's scored a massive win, signing an exclusive multi-year livestreaming partnership with Drake.

  • Loaded

    Ninja's management firm is 'actively seeking to diversify' its talent pool

    by 
    Jessica Conditt
    Jessica Conditt
    01.30.2020

    Bridget Davidson helped establish the League of Legends Championship Series nine years ago. Back then, competitors brought their own equipment to world-class tournaments and Riot Games wasn't sure if anyone would tune in to the online stream. The premiere LCS finals lasted three days in June 2011, and nearly 1.7 million unique viewers watched the show online. It was considered a success and Davidson continued to help Riot grow its esports venture. Eight years later, the 2019 League of Legends World Championship drew in a peak concurrent viewer count of 44 million, with an average of 21.8 million online audience members per minute. Hologram music groups performed at the opening ceremony and Louis Vuitton designed the trophy case.

  • INA FASSBENDER via Getty Images

    Facebook Gaming viewership skyrocketed in 2019

    by 
    Kris Holt
    Kris Holt
    01.09.2020

    Twitch has a bit less of a stranglehold over game streaming than it did a few years ago, and Facebook Gaming in particular seems to be on the rise. In December 2019, it had an 8.5 percent market share (i.e. the total time people spent watching those two services, Mixer and YouTube Gaming) compared with 3.1 percent a year earlier, according to data from StreamElements and Arsenal.gg. That represents a 210 percent increase in monthly viewership year-over-year to just over 102 million hours watched.

  • Adidas

    How Twitch started to lose its grip on video game streaming

    by 
    Nick Summers
    Nick Summers
    12.26.2019

    For the longest time, Twitch was the undisputed champ of video game live streaming. The Amazon-owned platform has the highest number of 'broadcasters' and, more importantly, viewers watching, chatting and donating in real-time. For most full-time streamers, switching to any other platform felt like economic suicide. Then, on August 1st, the most popular and recognizable gamer in the West, Tyler "Ninja" Blevins, signed an exclusive streaming deal with Mixer, a rival platform owned by Microsoft. "I'm going to get back to the streaming roots," he said in a short video posted on Twitter. "That's what this is all about. I love you guys, and obviously [my] streams are just going to be the exact same. I'm looking forward to seeing you guys on the platform."

  • Robert Reiners via Getty Images

    Twitch spends big to keep top streamers DrLupo, TimTheTatman and LIRIK

    by 
    Matt Brian
    Matt Brian
    12.11.2019

    Begun, the streaming wars have. In a year filled with high-profile defections to rival services, Twitch has been forced to put down the cash to keep its top personalities on the platform. In an announcement, Benjamin "DrLupo" Lupo, Saqib "LIRIK" Zahid and Timothy "TimTheTatman" Betar, confirmed they will remain with the Amazon-owned streaming service after signing "multi-year content deals."

  • Casey Rodgers/Invision/AP

    Mixer streamers can limit clip-making to their regular viewers

    by 
    Jon Fingas
    Jon Fingas
    11.20.2019

    Ask livestreamers about their gripes and they'll probably complain about the glut of user-made clips. It's not uncommon to see multiple clips for the same event, seemingly pointless clips or even creepy clips that take moments out of context. Microsoft might have a way to prevent those junk videos in the future, however. Partnered Mixer streamers now have the option of restricting clip creation to people who've achieved a minimum rank in their channels. If you're a broadcaster, you could use this to limit clips to regular viewers and keep out the trolls.

  • Ewok

    'Fortnite' star Ewok is the latest Twitch streamer to switch to Mixer

    by 
    Igor Bonifacic
    Igor Bonifacic
    11.14.2019

    Yet another prominent streamer is leaving Twitch for Microsoft's Mixer. Soleil "Faze Ewok" Wheeler announced on Thursday that she will stream her upcoming Fortnite play sessions exclusively on the platform starting "soon."

  • IconicBestiary via Getty Images

    YouTube streamers have another way to make money: selling stickers

    by 
    Kris Holt
    Kris Holt
    11.05.2019

    Streamers on Twitch and Mixer have a number of ways to make money, including subscriptions, bits/embers and donations. YouTube has monetization options too, such as paid subscriptions and Super Chat (i.e. paid comments pinned to the top of a chat). One of the latest is animated stickers viewers can buy to show their support for creators.

  • Greg Doherty via Getty Images

    Top Twitch streamer CouRage jumps to YouTube

    by 
    Kris Holt
    Kris Holt
    11.04.2019

    In the wake of several high-profile streamer departures from Twitch to Mixer, Jack "CouRage" Dunlop is also jumping ship. But instead of going to Microsoft's platform, CouRage will stream exclusively on YouTube.

  • Casey Rodgers/Invision/AP

    Mixer drops its subscription price to $4.99 -- the same as Twitch

    by 
    Richard Lawler
    Richard Lawler
    10.31.2019

    After snagging some top streamers -- starting with Ninja -- the latest change Mixer is making in its battle with Twitch is to subscription pricing. The Microsoft-owned platform announced on Thursday that it's changing subscription pricing -- a feature fans can use to support their favorite streamers while obtaining special privileges in the chat room -- from $5.99 per month to $4.99 per month. That puts its subscriptions at the same amount as Twitch's initial level, which may make it more appealing for pro streamers considering a change to move over, since their existing subscribers won't have to pay extra. Subscribers who auto renew should see the lower rate, and in another tweet the service said that those who subscribed within the last week can request an adjustment. Good news everyone! Starting today all subscriptions will now be changing from $5.99 to $4.99 going forward when subscribing to any of your favorite Partners! 💙 pic.twitter.com/bFVLF4YSdU — Mixer (@WatchMixer) October 30, 2019 It's unclear how this affects how much streamers can make, although the Mixer support site indicated that the split depended on their particular partnership contract, after PayPal and Stripe processing fees are deducted. That's in addition to payments Mixer provides in place of advertising, as well as other options like Embers, direct purchasing and Xbox Game Pass purchase credits. Twitch, on the other hand, has ads that help pay partners, higher levels of subscriptions and Bits that viewers can buy and distribute. Streaming is not just a lifestyle for those who are good at it, it's a business, and if Mixer is going to continue to peel off top talent, it will need to guarantee them ways to keep making money. Streamers like Shroud and KingGothalion have followed Ninja's movement over from Twitch -- we'll see if that continues.

  • Gothalion, Twitter

    Gothalion is the latest big Twitch streamer to switch to Mixer

    by 
    Jon Fingas
    Jon Fingas
    10.27.2019

    Add another major streamer to the ranks of those jumping from Twitch to Mixer. Well-known Destiny streamer Cory "Gothalion" Michael (aka KingGothalion) has announced that he will exclusively stream on Mixer starting on October 29th. He explained it as not just a boost to the channel, but a "partnership" that would help gaming as a whole. It would offer "platform-level input" in addition to getting backing from a heavyweight like Microsoft, he added. As with earlier converts, Mixer is offering free one-month subscriptions to early viewers.

  • Robert Reiners via Getty Images

    Twitch star Shroud follows Ninja to Microsoft's Mixer

    by 
    Kris Holt
    Kris Holt
    10.24.2019

    Tyler "Ninja" Blevins surprised many when he left Twitch to stream full time on Microsoft's Mixer platform. Now another major streamer is making the same leap: Michael "Shroud" Grzesiek.

  • ASSOCIATED PRESS

    Mixer co-founder quits to work on lasers

    by 
    Georgina Torbet
    Georgina Torbet
    10.11.2019

    Matt Salsamendi was just 18 years old when he co-founded Mixer, the site which has grown to be the third most popular video game streaming platform. Now, he's announced he is moving on from the company to take on new projects.