Mobilicity
Latest
Rogers' budget-friendly chatr brand launches in Canada
We knew it was coming, and now it's official: Rogers Wireless has today launched its entry-level "chatr" wireless brand for Canadians everywhere -- and by "everywhere," we mean Toronto, Vancouver, Calgary, Edmonton, and Ottawa (Montreal is coming soon, as is possibly elsewhere). Two plans are available: $45 monthly for unlimited talk-and-text and $35 for unlimited talk and 50 free texts. As of now, the official website's showing four devices to choose from, available at full price only (no subsidizing). On the low end, relatively speaking, there's the Nokia 1661 candybar for $60, followed by the LG GB125R flip for $75, the Nokia 2680 portrait QWERTY slider for $95, and Samsung's Gravity landscape QWERTY slider sitting at the top of the chain for $130. Rogers -- whose name appears nowhere in Chatr's branding so far -- expects "hundreds" of chatr kiosks to be rolled out at Future Shops, Best Buys, Costcos, and other retail outlets. The brand will compete with other budget-conscious options from the likes of Wind Mobile and Mobilicity, but this one's got the advantage of Rogers' more established, wider-reaching network. According to The Globe and Mail and CBC News, Wind will be offering a whopping $150 credit for those who switch to its network from Rogers / chatr. Mobilicity's chairman John Bitove has a different strategy altogether, threatening to complain to the Competition Bureau that Rogers' possible goal here is to drive other discount phone brands out of business before dissolving chatr and leaving the market with only a higher-priced segment. And if you were wondering where Telus and Bell Mobility stand, well, both companies are reportedly expected to follow suit with entry-level brands of their own. Data plan-averse Canadians should have quite the selection from which to choose.
Mobilicity launches service in Toronto: all plans unlimited, no contracts to speak of
My, talk about a breath of fresh air. Canadian wireless subscribers have long since dealt with inhumane three-year contracts on mainstays like Rogers and Bell, signing over their cellular soul on a whim in order to get a marginally subsidized phone and a guaranteed bill for 36 months. We've heard for awhile now that Mobilicity was jonesing to change things up in the Great White North, and change it has. Shortly after receiving an all-important green light from the CRTC, the company has gone live with mobile service in Toronto, with a number of other large Canadian cities to follow in the months ahead. What's most unique about the service, however, is that every single plan it sells is unlimited in nature, and there's nary a contract to be found -- you simply pick the phone you want, the plan you want, and then you pay upfront. It's most akin to the various prepaid options here in the States (Virgin Mobile, Boost Mobile, etc.), but still -- it's a lovely alternative to have if you're a Canuck. Unlimited calling and texting can be had for just $35 per month, while $65 per month nets you unlimited everything (including global texting, US long distance calling and data usage). The phone selection ain't half bad either, with the only major "gotcha" being that extra roaming fees can apply if you use your mobile outside of metro Toronto (or in the future, away from the carrier's specific coverage cities). Hit up the source link to get the facts straight from the horse's moose's mouth. [Thanks, Endi]
Mobilicity gets the green light from CRTC, looks to launch in Toronto soon
Right on cue, the artist formerly known as DAVE Wireless has been given approval to begin operations in Canada. Just as we heard earlier in the year, Mobilicity is looking to add some much-needed competition in the mobile operator space up north, and as predicted, the CRTC has given the initial stamp of approval needed for it to move forward with business operations. The company has to make a few minor changes up the ladder in order to appease the Canadian overlords that regulate this stuff, but the outfit's top brass have stated that they have "no issues" whatsoever in complying. If all goes well, the carrier plans to start up service in Toronto before the summer swings in, with Vancouver, Calgary, Edmonton and Ottawa to get covered later in the year. Here's hoping those blasted three-year contracts vanish for good, eh? [Thanks, Adam]
Look out, WIND: Mobilicity next fresh carrier to launch in Canada
The carrier formerly known as DAVE Wireless -- one of the big winners in Canada's AWS auction a year and a half ago -- has adopted an official, consumer-friendly name on its way to availability later this year: Mobilicity, which is apparently supposed to evoke "the mobile carrier's focus on simplicity for city-based customers." They've also announced that the first market to go live will be Toronto in Spring followed by Vancouver, Edmonton, Calgary and Ottawa later in the year, closely mirroring the strategy being employed by its nearest rival, WIND, which just launched recently in the same spectrum. Both operators face an uphill battle against the well-entrenched big boys -- Rogers, Bell, and Telus -- but it'll be a fun fight to watch, won't it?
