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Monster and Beats Electronics discontinue partnership, audiophiles rejoice
Color us surprised, but word on the street is that Monster and Beats By Dr. Dre are soon going to be a thing of the past. After years of pumping out fashion-forward, bass and treble pumping headphones that (debatably) changed the landscape of personal audio products -- and spawned a slew of imitators -- both companies have reportedly decided not to renew their five-year contract. Businessweek notes that two sources have confirmed that disagreements over "revenue share" and "who deserved the most credit for the line's success" stemmed the decision between the companies -- not surprisingly, Beats Electronics wanted more of both. In the followup, Monster will pump out eight new headphone lineups this year independently. Monster is noted to have brought in 60% of its own revenue from Beats by Dre, and now plans to shift its focus on older demographics, such as executive types, which the brand never exactly catered to. Notably, Businessweek also states that Beats Electronics will retain the rights to the headphone's iconic design, sound-signature and branding. Considering Beats' partnerships reign far with companies like HP and HTC, things probably won't be all doom and gloom for the company -- but the amount of time left to pick up your very own JustBeats likely just got very slim.
Beats by Dr. Dre get the ColorWare treatment, minus the color (video)
Now, you'd think ColorWare would be working furiously to release some flashy iPad 2s, but that's not what we're getting today -- instead we now have a pair of Monster headphones to complement that ever-so-necessary neon Dyson Air Multiplier we assume you've already added to every room in your tastefully decorated mansion. These very limited edition ColorWare "Chrome Beats" headphones don't actually have any color, but they admittedly do look pretty slick, excepting the $1,000 price tag necessitated by this perfect storm of overpriced branding. ColorWare is only decking out 50 of these 'cans, so grab that platinum card and head over to our source link to get your pair.
