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Amazon boosts its UK grocery delivery service
Amazon's UK fresh food delivery service is rolling out to a number of new cities, including Glasgow, Newcastle and Liverpool. Rounding out the list is Sheffield and Portsmouth with more, currently unspecified, locations coming online later in the year. This is good news for Amazon as it tries to make a dent in the UK's deeply competitive grocery market, and for Morrisons, its retail partner. As part of the wider rollout, Morrisons gets the ability to sell its wares straight to Amazon customers through the Prime Now app and website.
Amazon Prime Now delivers Morrisons products in an hour
To help expand its grocery delivery service quickly, Amazon teamed up with Morrisons, the UK's fourth biggest supermarket chain. It's allowed the online retail giant to add lots of fresh and frozen products to Amazon Pantry and Amazon Fresh, as well as open hundreds of in-store lockers in select Morrisons locations. Today, though, the two companies are expanding that agreement with the announcement that Prime customers can now choose from thousands of additional products to be delivered in under an hour.
Morrisons to open 'hundreds' of in-store Amazon Lockers
In the UK, Morrisons and Amazon have become unlikely allies. After partnering up on Amazon Pantry, the supermarket chain has revealed new plans to open "hundreds" of Amazon Lockers inside its stores. The complete roll-out will be "the UK's largest collection" of pick-up points, it claims, giving Amazon customers another useful place to retrieve their online orders. Morrisons will be hoping to lure these fly-by shoppers into making additional purchases in-store, thereby boosting its own revenue. It's a bold, but sensibly strategy -- if you're in the supermarket already, doesn't it make sense to pick up some supplies before heading home?
Amazon's grocery deliveries now cover 190 London postcodes
Amazon announced today that its Fresh grocery delivery service is now available in 190 Greater London postcodes. The online retailer is keen to highlight that the number of eligible postcodes has more than doubled since Fresh launched in early June; though, it almost achieved this milestone just a couple of weeks later when the service expanded past the 69 launch postcodes to cover a total of 128. Today's update comes soon after Amazon brought its £35 Dash scanner to the UK. With the device, you can add products to your virtual basket by simply reciting your shopping list into its microphone, or by using the on-board barcode scanner on your dangerously light bag of frozen chips.
Amazon opens up grocery deliveries to more of London
Amazon's grocery delivery service only went live in the UK a couple of weeks ago, but already the company is expanding beyond the launch footprint of various central and east London areas. As of today, Amazon Fresh is now available in 59 additional postcodes in northern, eastern and southern parts of the capital, taking the total up to 128 (full list here). Reside within one of those postcodes, and you can order any of over 130,000 everyday products for home delivery, including meat, seafood, fresh fruit and vegetables.
Amazon Fresh UK grocery delivery service launches in London
After months of testing and logistical planning, Amazon has finally launched its Fresh grocery delivery service in the UK. The company confirmed today that it will offer deliveries to Prime customers in 69 postcodes across central and east London in its first expansion outside of the US.
Amazon UK to deliver fresh food with new Morrisons deal
Instead of taking the UK's supermarkets head-on, Amazon has decided to ally with them in order to boost the popularity of its Pantry service. The site, launched in November last year, allows Prime subscribers to remotely order more than 4,000 products with next-day delivery. Now, it's announced a deal with Morrisons -- a heavyweight supermarket in the UK -- that will add "hundreds" of new products to its platform. They'll also be available through Prime Now, a one-hour delivery service that's available in a smattering of cities. Morrisons says the new additions will appear on Amazon "in the coming months" and include fresh and frozen goods.
