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  • World of Warcraft Game Fuel commercial hits the airwaves

    by 
    Alex Ziebart
    Alex Ziebart
    06.15.2009

    People have only been able to get their hands on the WoW themed Mountain Dew Game Fuel within the last couple of weeks (and is only officially supposed to be in stores today), despite the months of hype being thrown behind the product. Throwing more gasoline on the hype-fire comes the new Game Fuel commercial, which you can watch above. Watch it a few times, actually. You may need it to fully comprehend what you've just watched.It's terrible. Nobody who actually plays WoW will find this commercial anything but corny. It's definitely not aimed at us. Or if it is, the people who made it probably... you know, shouldn't have been the ones to make it. And does it frighten anybody else that even though they used two females as the soda-swilling gamers, one of them turned into a dude? I mean, play whatever avatars you want in-game, but there's something disturbing about a pretty young lady hulking out and turning into a bulging green monstrosity. And I'm not talking She-Hulk. I'm talking a throbbing mass of masculine muscle. Augh. I'm not sure I want to let my girlfriend drink this stuff anymore.

  • Mountain Dew pets not for EU gamers

    by 
    Mike Schramm
    Mike Schramm
    06.10.2009

    This was going to be a post about how EU gamers can still attain the Mountain Dew Battle-Bot pets even though the warning above says they're for US folks only, but never mind -- Blizzard's server alert says they are putting out a hotfix on the EU realms to remove any and all pets that made it through their guard. Some people could get the pets just by clicking through, and some people couldn't, but Blizzard says no -- the Mountain Dew promotion is apparently for US folks only, and anyone who has one on the EU realms won't for long. Players are understandably frustrated, though some of them are happy that if they can't have one, no one can. MVPs on the forums are saying that the pet is also available in Canada, even if the soda promotion isn't, but that may change as well.Pretty poor show. Sure, Mountain Dew's rules say US-only, but they definitely should have realized that there were plenty of EU players who would want in on the promotion. We doubt this is over -- it would certainly be a mark on their campaign that would engender a lot of ill will, and Blizzard will likely try to find some way to get the in-game pet up and running on the EU realms.

  • Breakfast Topic: Have you turned to the Dark Side (of Battle.Net)?

    by 
    Zach Yonzon
    Zach Yonzon
    06.10.2009

    I'd been holding off on merging my World of Warcraft account with Battle.Net account for a while now. I really didn't see the point, even though I'm certain to buy Diablo 3 and StarCraft 2 when they come out... soon®. I also haven't been hearing too many good things about the service, although to be fair, log-in problems happen to all World of Warcraft accounts whether they've been merged or not. I didn't really think about it much until yesterday, when Battle-Bots became available over at the Mountain Dew Game Fuel site.It's a trap. I mean, this is Blizzard's not-so-subtle ploy to get everyone to merge their accounts into Battle.Net. And boy it's a really good one. The thing is, even scammers seem to think that Battle.Net is a good idea -- hacked accounts are immediately converted to Battle.Net to make it harder to recover -- so it might be better to beat them to the punch. I'm not too worried about account security since I've got an Authenticator, but Battle.Net has now become much more attractive to me now that there's a Battle-Bot bribe thrown into the mix. What do you think? Do you guys have Battle.Net accounts? Is the Battle-Bot worth it? Or is Battle.Net the spawn of the devil? %Poll-30983%

  • Mountain Dew Battle Bots now live

    by 
    Eliah Hecht
    Eliah Hecht
    06.09.2009

    Mountain Dew Game Fuel, WoW-themed flavors of the popular beverage in red and blue (for the Horde and Alliance, respectively), is out in the wild, and at least one of our writers is already a big fan. To show how much they love you (or rather, to try to get you to buy their soda), Mountain Dew will give you a free in-game Battle Bot pet, just for clicking a button on their web site! The button is towards the lower-right, and it'll redirect you to log in to your Battle.net account. Don't worry, it's safe - you can tell by the Battle.net URL. He's a cute little guy. You can see a few screenshots I took in the gallery below. Apparently you get in-game fuel for your pet, again in red or blue, and when you fuel them up, they will fight opposite colors. If you give your pet blue fuel and the guy next to you gives it red, expect some robot-on-robot fighting action. I'm not sure if you have to get the appropriate fuel for your faction, since it seems you can only get one in-game item per day, and I already got my battle bot. I'll try it tomorrow and see how it goes. Edit: It looks like we've killed the Mountain Dew website. Keep trying though, it's bound to come back up sometime... Edit 2: The pet is mailed to all of your characters, so you don't have to decide which one gets it. %Gallery-65571%

  • Massively refreshing: WoW Mountain Dew now available, with bonus in-game pet

    by 
    JC Fletcher
    JC Fletcher
    06.09.2009

    Pepsico announced that its World of WarCraft-branded Game Fuel beverages are available this month, and will be in stores "through the summer." So if you're in the US and want to drink things that are packaged in a bottle with the logo of a game you like on them, head to your local grocery store.To celebrate the launch of WoW Game Fuel, Blizzard will open a site at www.warcraft.com/dew, where downloadable 14-day trials of the game can be found for new players, and a free downloadable in-game pet called a "Battle Bot" can be found for existing players. The Battle Bot has a speaker on the top of its head that constantly blasts guitar solos and the phrase "DO THE DEW!!!" (It doesn't.)Mountain Dew will also give away items like laptops, various peripherals, and Game Fuel-branded merchandise every 15 minutes.

  • Game Fuel pets for all. Sort of.

    by 
    Alex Ziebart
    Alex Ziebart
    05.19.2009

    Worried about your chances of winning one of the battlebot pets from the Game Fuel promotion? Worry no more! Over the weekend, a Mountain Dew representative stated on their forums that everyone who registers and participates in the promotion will get one. The pet is not one of the items you need to win from the tokens we've been grinding RL dailies for. If you don't care about winning the Razer or AlienWare products, you can stop grinding your Badges of Dew.Pets codes have not been distributed yet, so don't panic if you haven't gotten one. Remember that these pets are only going into the game itself as of today, so even if they sent out the codes as soon as you registered, you wouldn't have been able to use it yet. Remember, this is unfortunately a US-only promotion. I can't condone people from other parts of the world trying to work around that, but... you're not going to see me trying to stop you, either. Enjoy your robot, (not really) everyone!

  • Mountain Dew Game Fuel site launches for reals

    by 
    Alex Ziebart
    Alex Ziebart
    05.15.2009

    Update: This promotion seems to be US only. Sorry, rest of the world. Hopefully you guys will get something like this soon as well. China had a Coke promo, so maybe the EU/Oceania will get a turn sooner or later.The Mountain Dew Game Fuel site is officially live, and we're all free to earn lots and lots of tokens. You'll need to register first, so be prepared to hand over a fair amount of personal information. They want the usual things, like your name and birthdate and home address. If I had to guess, I would say they need all of that for contest reasons. You always need to ask those things so you don't run into any regional legal issues.Now, tokens. How do you get tokens? There's a full list of ways to earn them on the official site (that you need to be logged in to see,) but I can tell you this: Almost all of them involve clicking on some random links scattered around the internet. Watching videos on their site, clicking banners on Facebook, going to their Twitter page, all of that sort of thing. Time to start setting up a Mountain Dew bookmarks folder, folks.There's also an FAQ that confirms one of our suspicions: Yes, a WoW vanity pet is one of the potential prizes you can win. It doesn't state what it is, but we can all safely assume it's the battlebots we posted about previously. Among the potential prizes is a trip to BlizzCon as well, so if you can't afford the trip yourself, you ought to start hoarding tokens.

  • The Daily Grind: Doing the (WoW) dew?

    by 
    Krystalle Voecks
    Krystalle Voecks
    04.05.2009

    Let's face it; it's Mountain Dew. Even if it weren't all tied up in Summoner Geeks pop-culture nerditry, we'd probably drink it anyway. So the idea of mixing Mountain Dew with World of Warcraft is essentially mating money to money and waiting patiently for more money to come out of it. The question is - how many of us will buy in on this? I already know most of the Massively team - and the WoW Insider team, of course - will pick some up if just for display. We figured we'd ask this morning, how likely are you to try World of Warcraft Mtn Dew? If WoW isn't your game, would you drink it if they made a variety for your favorite MMO - like low-sec EVE Black Mtn Dew as an example? Or will you just buy it because you'll be buying Mountain Dew anyway?