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TuneIn strikes deal with NBA to stream live audio from games
As part of the ongoing efforts to expand its premium radio services, TuneIn has announced a partnership with the National Basketball Association. This new multi-year deal will let TuneIn stream live audio from NBA games to subscribers, including those from the preseason, regular season, playoffs, the finals and All-Star weekend. Last October, TuneIn also struck similar agreements with MLB, NHL and the NFL, so the addition of the NBA only makes the paid app more appealing to sports fans.
Sprint, NBA strike multi-year partnership, celebrate with a new Android app
NBA Commissioner David Stern is all smiles these days. Why? Because the most pointless labor dispute in human history has finally drawn to a close, and Chris Paul isn't a Laker. He must also be elated over a new deal the NBA has just signed with Sprint, which replaces T-Mobile as the Official Wireless Service Partner of the NBA -- a phrase that will likely be repeated ad nauseam during every single halftime report this season. Under the marketing partnership, announced on Wednesday, Sprint will launch its own "Sprint NBA Mobile" Android app, giving subscribers access to highlights, stats and the latest news on why Chris Paul isn't a Laker. According to All Things D, an iOS version is still in the works, though it remains unclear whether it will sport the same features as its Android counterpart. Sprint says the app should be available in time for the NBA's December 25th season opener, which won't feature Chris Paul, because Chris Paul isn't a Laker. The terms of the deal weren't disclosed, but All Things D reports that it's valued somewhere "in the millions" -- which should help shore up some of the revenue the NBA will lose in potential Chris Paul jersey sales, because Chris Paul isn't a Laker.
