Neil-Thompson
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UK Kinect shortages not 'managed,' says Microsoft exec (but totally welcome, we presume)
In the fall of 2006, global shortages of the Wii were met with accusations of "managed scarcity" – the polite way of saying that Nintendo was keeping inventory low to help weave a tale of unprecedented demand. Four years of steady sales (well ... let's agree on three-and-a-half) has helped clear Nintendo's good name; however, similar accusations are evidently being levied against Microsoft, which has been accused of managing shortages of the Kinect in the UK and Ireland to "stimulate demand," according to GamesIndustry.biz. "Anyone who actually works in the business of producing new technology, especially hardware technology, will know that these things are never managed," general manager for Xbox in the UK and Ireland Neil Thompson told GI. "Everyone else loves to think that they're managed, but they will know it's not. It's a function of coming to market with a brand new innovation and you have to scale up." With a goal of 5 million units in consumers' hands worldwide by the end of 2010, and a post-Black Friday milestone of 2.5 million already sold, Microsoft doesn't seem to be in the business of withholding inventory. Thompson said that the decision to launch in November was a "balance," and Kinect could have waited "until February, March when we could hit some bigger launch numbers but then we miss Christmas." Also to blame for any shortages at retailers: that worldwide release. Xbox UK marketing manager Stephen McGill told GI, "With Kinect we launched around the world in three weeks. That was a huge task. No region is being penalised." As much as we want to trust a Microsoft marketing manager, we thought we'd instead conduct an entirely scientific poll to determine if there's any global concern with Kinect shortages. %Poll-56510%
Activision UK head polls execs from 'The Big Three' on digital distribution, cloud gaming
[Image credit: Vermin Inc] If it weren't for the fact that the recent "Andrew Brown asks" is a featured piece on UK-based MCV, the answers to his questions repeatedly starting with "Whilst" would have likely tipped us off to the Britishness of the feature and all involved. Both Sony's Ray Maguire and Nintendo's David Yarnton employ the subordinating conjunction whilst responding to questions about everything from the future of digital distribution to what the industry will look like in 2019. Though the Sony and Nintendo execs were a bit more reserved in their predictions, Microsoft's Neil Thompson believes digital distribution will "explode in the next three years." All three gentlemen admitted that retail will still play a major role for (at very least) a few more years. As for cloud computing, only Microsoft's Thompson seems to be on board. "I'm convinced cloud will play a central role in the games industry of the future ... our strategy is certainly to enable people to connect to their key entertainment content through innovative services that span across multiple devices." Our only worry is that, by the time all this future stuff arrives, we'll be too busy cruising around in our flying cars to care.
Microsoft compulsively quashes Natal 'impulse buy' rumors
Sony's said to be launching its PS3 motion controllers sometime early next year and, while that company isn't always the most reliable when it comes to shipping things on time, Microsoft must surely want to get its competition out sooner than later. Last we heard, though, the 360 Natal attachment wouldn't be ready to compete until next holiday season -- but would at least sell for an attractive "impulse buy" price point as low as $50. Now Microsoft's Neil Thompson (the same guy who told us Xbox2Go was a lie) is shattering your 2010 wish list already, denying last week's report and saying the company has "a lot of things" left to figure out before its release. Something tells us MS will handle this a little better than the Wireless N launch debacle.
Microsoft: Natal launch details 'not accurate'
While reports circulated last week that Project Natal would launch sometime in November 2010, Xbox UK boss Neil Thompson says the details were only rumors. Speaking with Eurogamer at a launch event in London for the console's new social media applications, Thompson said the rumors "weren't accurate" and claimed Microsoft has yet to determine "a lot of things" related to the launch of its new motion-sensing technology. According to the rumors, Microsoft was set to ship around five million Project Natal units next fall, alongside 14 supporting titles at a price point that could go as low as $50 (£30). When asked about the rumored details and price, Xbox's head of Europe, Chris Lewis, jokingly added, "Now you know better than to listen to that stuff! We will announce in good time." However, Lewis did remind Eurogamer that Microsoft is striving for "unique" and "compelling" experiences with the technology. "That has to happen and will happen," he said. As long as whatever "happens" doesn't follow Microsoft's traditional Xbox 360 peripheral pricing scheme, we'll be happy.
Microsoft exec feels parents need to recognize consoles aren't 'toys'
UK regional Xbox director Neil Thompson feels parents still fail to grasp that modern consoles aren't "toys." Thompson, who is also a member of ELSPA, explained to MCV that "every responsible member of the video game industry" needs to play an active role in keeping the education process "front of mind." He is speaking specifically about letting parents know that each console has content filters and other specialized tools for them.So, sit down this weekend with a clueless parent (obviously, that wouldn't be a parent who reads this site) and educate them on responsible console ownership with children. Or, if you'd like to be more passive aggressive, send them the link to the ESRB's resource page on how to set up parental features.
Microsoft: Downloads growing, but won't eliminate packaged goods
With more and more people taking advantage of the convenience of downloadable content, some might assume that this new trend will start to take away from traditional brick-and-mortar retail. Not so, says Microsoft UK 's Neil Thompson, as he told MCV that there is "growth of the download and digital content market – but it is complementary to boxed content and services." He doesn't see the packaged good business declining at all.Think of it as the peanut butter on that PB&J sandwich. It's essential, yet complimentary at the same time. And delicious.
Microsoft: Byron regulations may make games more expensive in UK
We sense a pattern developing. Neil Thompson, Microsoft's UK regional director for Entertainment and Devices Devision, is "concerned" that the implementation of the Byron Review recommendations may increase the cost of games for consumers in the UK. This comes days after EA's Keith Ramsdale said the review's ideas could delay the release of games in the region.The Byron Review recommends all games that'll receive a 12+ certification need to be evaluated by the British Board of Film Classification; only games flagged to have sex, violence or criminal activity currently receive the review. The industry is fighting the Byron recommendation so it can avoid the extra costs incurred by a BBFC review. Thompson goes on to endorse the publisher-supported PEGI system as a reasonable response to the Byron Review recommendations. Well, we've now heard from two bears, one more complaint and we should unlock the "Goldilocks Achievement."
UK Xbox exec unimpressed with PS3
Yeah, so the headline isn't all that shocking. Nonetheless, the senior regional director of Microsoft in Ireland and the UK, Neil Thompson, isn't worried about the Playstation 3 (which finally landed in Europe last week). Speaking to Times Online, Thompson said that the PS3 poses no threat to the Xbox 360 from a technological standpoint. He says that the biggest threat Microsoft faces is Sony's well established brand presence. Technologically, Thompson notes that the PS3 has no notable features that he wishes were also in the Xbox 360. Thompson does admit that the PS3 may have a graphical advantage, but states that the Xbox 360 already outperforms the PS3's online capabilities and has a wider variety of games available..Concerning Blu-ray, Thompson says that Sony has jumped into the next generation format war prematurely, stating that the average consumer isn't ready to replace his or her DVD collection with another format. Furthermore, he notes that a regular DVD will actually play at a higher resolution on an Xbox 360 than it will on a Playstation 3. Finally, Thompson references the oft cited reasoning that the format war will be rendered moot by digital distribution in the long run anyway. Digital distribution, of course, is something the Xbox 360 already supports (very successfully, according to Microsoft).So, an Xbox executive thinks the Xbox is top notch. No surprise there. Still, now that the new console war has gone global, we expect this isn't the last bit of executive sniping to be had.
MS: PS3 online plans "plagiarism," Blu-ray "forced"
Quotable Chris Lewis of Xbox Europe calls Sony's vague online efforts "plagiarism" and throws in a a car business analogy for good measure. Excerpt: "I'm flattered that they've followed our clear direction," Lewis told UK site Eurogamer. "Plagiarism is a good thing - that in itself isn't such a problem, it's what the market wants. But we've known that's what the market wanted all along."Meanwhile, UK boss Neil Thompson pours salt on an old wound:"This is the company that brought out Betamax – we don't quite know where they're going to go with this," he added, in a pointed reference to Sony's defeat in the format war against VHS...Both execs slam Sony's strategy of "forcing" Beta-ray...I mean Blu-ray on consumers. I have to say I love these guys and their slightly more Churchillian approach. More fanboy fodder here in video form.
Microsoft denies author's claim of impending Xbox2Go
In a denial that should come as a surprise to no one (what, like they were really gonna tip their hand this early?), Microsoft's Xbox chief for Northern and Eastern Europe told UK tech site T3 "that we're not even thinking about handhelds at the moment." Neil Thompson's remarks came just days after the Internet was buzzing about a claim made by author Dean Takahashi in his new book, Xbox 360 Uncloaked, that said half of the 360 development team immediately began working on a portable 'box right after the next-gen console was launched last November. Thompson went on to say that although the big M has no plans to release a PSP-like device, the huge mobile phone market offers the company a "really good opportunity" to connect people with "other entertainment experiences." You heard it here first, folks: instead of wasting all that money on hardware development, Microsoft is simply going to develop an Xbox emulator for cellphones that lets you pull content directly from the Live service (either that, or Thompson was just toeing the party line in order to keep the wraps on this supposed Xbox2Go -- you be the judge).
