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Sony's FES team and New Balance made an e-paper sneaker
The FES Watch was an e-paper fashion accessory borne out of Sony's interesting idea incubator, First Flight. It was one of the earliest products to make it onto Sony's domestic crowdfunding platform, and it was successful enough to warrant a second-generation product, the more intricate FES Watch U. It's rare to see the e-paper timepieces outside of Japan, but the FES team are here at Sony's IFA booth with a new concept product: A sneaker with e-ink soles and side detailing created in collaboration with New Balance.
Zepp teams up with New Balance to gamify batting practice
In partnership with New Balance, Zepp just gamified its swing sensor and app. As of today, NB HitClub is available on the updated Zepp app and brings along some new features for users taking advantage of its baseball and softball swing assessments.
Bacteria open vents in this shirt when you sweat
Fashion and tech are teaming up yet again. Engineers at MIT have designed a workout suit that responds to your body heat, according to a study published last week in Science Advances. The clothing, made from latex, is covered with thumbnail- to finger-sized ventilating flaps that open and close depending on how much heat your body puts out. But what's controlling the flaps isn't something you'll find weaved into your usual workout gear -- it's bacteria.
Here's the smartwatch New Balance and Intel have been working on
It was nearly a year ago to the day that Intel and New Balance announced they were teaming up to launch the New Balance RunIQ, an Android Wear watch for fitness enthusiasts. Now, at CES 2017, we're finally getting a good look at the finished product. The device is designed to be used by runners looking for an accessory for their fancy sneakers -- also made by New Balance, of course. But beyond that, it's not clear what this device does that so many other Android Wear watches can't already do.
Run fast enough and Strava will give you free sneakers
Strava is one of the few fitness apps that hasn't been bought by a sportswear company. Maybe that's why it's happy handing out footwear to anyone who can complete its "Back Half Challenge." The competition runs between October 9th and December 6th and is open to anyone looking to run a marathon. But if you think that simply covering 26 miles, 385 yards is enough to get a free pair of New Balance sneakers, you'd better sit down.
New Balance's rare 3D-printed running shoes cost $400
Late last year, following in the footsteps of rival Adidas, New Balance introduced its first 3D-printed running shoe. But the company didn't share many details back then, other than revealing the footwear's existence and teasing and eventual release. Thankfully for people who are interested, New Balance has announced that the Zante Generate will be available to consumers on April 15th, albeit in extremely limited form. There are only 44 pairs total, so you'll have to act fast if you want one.
Intel and New Balance are making a sports watch (and more)
At today's CES keynote, Intel CEO Brian Krzanich revealed that the company has signed a deal with New Balance to produce a sports-based smartwatch. The Android Wear-running device, as described by Krzanich and New Balance CEO Rob Demartini on the CES stage, is designed by runners, for runners. It will be available this holiday season.
New Balance unveils its first 3D-printed running shoe
Following in the footsteps of sportswear rival Adidas, New Balance today introduced its own 3D-printed running shoe. Created in collaboration with 3DSystems, a company known for offering 3D printing tech, New Balance's sneaker features a 3D-printed midsole made from a newly developed elastomeric powder and DuraForm Flex TPU. By using said materials, New Balance says, the running shoe's bottom cushion will be able to provide an "optimal" balance of flexibility, durability, strength and weight -- which, in theory, should make them comfortable for runners, and that's important.
ICYMI: Living bacteria clothes, the phone drone and more
#fivemin-widget-blogsmith-image-844876{display:none;} .cke_show_borders #fivemin-widget-blogsmith-image-844876, #postcontentcontainer #fivemin-widget-blogsmith-image-844876{width:570px;display:block;} try{document.getElementById("fivemin-widget-blogsmith-image-844876").style.display="none";}catch(e){}Today on In Case You Missed It: MIT's Tangible Media Group created clothes and shoes partially made of living bacteria that react to sweat by opening small vents in the garment. A new Kickstarter for a drone would use your phone as the camera. And anyone who has had to wait out the confined space torture of having an MRI scan done should be into this news: The first full-body PET scanner is being built. PET scans can also reveal how your body works rather than just images like a MRI, so this is great news for imaging technology in general.
Steve abandons New Balance for Nike
With all the hubbub surrounding the announcement of the Apple/Nike partnership, no one mentioned the day's most striking revelation. No one except Arik Hesseldahl, that is. In an article at Business Week Online, Arik points out that Steve was wearing a pair of Nike Moires instead of his usual New Balance 991s at the press conference. Of course, Steve couldn't wear New Balance while talking about Nike (the Moires he was wearing are part of the Nike+ line and still unavailable to the general public). This wasn't the first time we've seen Steve stray from his typical outfit. He wore brown pants when he announced FrontRow, iTunes 6, etc. back in October. That's right, I just put up a 129 word post about Steve's clothing. Flame away.
