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Can British comedy make a killing online?
For such a benign business, the language of comedy is violent, with acts describing their efforts to kill their audience on a nightly basis. Unfortunately, unless they're an A-list act with a huge following, that's likely to be the only killing that they make on a regular basis. In the UK, comedy is a lucrative gig for the winners and a grossly underpaid one for everyone else. And it's even worse in the digital sphere, as acts struggle to convince people to pay for their jokes.
NextUp is Netflix for UK stand-up comedy
With huge catalogs of movies and TV shows, of which an increasing share are now original, Netflix and Amazon do a good job of catering for most subscribers' tastes. However, their broad focus means that some customers quickly consume the content that is most interesting to them and are left wanting more. This opens the door for streaming providers that focus on a niche or a specific genre, like comedy, which is exactly what UK company NextUp intends to do.
