NickBilton
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Siri's novelty is wearing off ... for some
New York Times technology writer Nick Bilton may be breaking up with Siri, per his post on the NYT Bits blog. Bilton's on-again, off-again love affair with Apple's intelligent assistant seems to be familiar territory for some other iPhone 4S users. He notes that "Many people I have spoken to have switched Siri off and reverted to the iPhone's voice dictation service, which is more reliable because it doesn't use Siri's artificial intelligence software." According to Bilton, Gene Munster -- our favorite securities analyst from Piper Jaffray -- ran a series of 1,600 voice tests with Siri. It could hear requests fairly well, understanding 89 percent of requests made in a quiet room and 83 percent of those made on a noisy city street. But Siri's understanding isn't that great; Munster said that it could only accurately answer a question 68 percent of the time in a quiet room or 62 percent of the time on the street. Munster gave Siri a "D" and says that the beta service needs to sharply improve. Bilton has spurned Siri for another sexy voice, that of Google Voice Search on Android phones. He may not realize he can already use that same technology via the free Google Search app on his iPhone 4S. The public seems to still have a fondness for Siri. A survey by John Barrett of Parks Associates cited in Bilton's article showing that 55 percent of respondents gave Siri a high rating, 21 percent said it was "satisfactory," and only 10 percent completely dissatisfied with it. For me, I've found that the more I use Siri, the better my success with her. Maybe Siri likes me just because I used her as the lead character in a book, but I still find her enchanting, helpful, and sometimes mysterious. Don't worry about that breakup with Nick Bilton, Siri; you'll always have me, even if my love is a bit one-sided...
FAA to take 'fresh look' at gadget restrictions on flights
The only thing worse than the Terrible 10,000 Feet is the underlying sense that it's all so unnecessary. Why should using an iPad, Kindle or bag-holding alarm clock be banned during take-off and landing, even with all wireless comms switched off? Nick Bilton from the New York Times has been hounding the Federal Aviation Administration over this issue for a while, but he's suddenly received a reply other than "Just turn it off, sir." A senior official told him that the agency as decided to take a "fresh look" at the rules, not for cell phones, but for the myriad of other gadgets that can make a flight so much more peaceful and productive. Currently, airlines complain that they have to test each model of device individually, on every single plane in the fleet, and with a separate empty flight used for each test, before they're allowed to relax the rules for that model. That's why personal electronic devices remain so closely restricted, but also why there's so much room for a smarter solution -- even if there are still reams of red-tape to overcome before anything changes.
NYT: Siri-powered Apple HDTV is definitely coming
Over at the New York Times' Bits blog, Nick Bilton has added his well-sourced voice to the rising chorus of yea-sayers on the rumor of an Apple-branded television set, arriving at some date yet uncertain. Bilton's reporting, stretching back over a year, leads him to believe that while Apple isn't yet manufacturing televisions, the company is within striking distance; it could announce a product by the end of next year and begin shipping in 2013. "It's not a matter of if, it's a matter of when," Bilton says. While rumors of an AppleTV-with-a-TV product have been percolating for years (Bilton pegs 2007 as the start of internal awareness at Apple that such a thing would someday happen), the recent resurgence of the concept is driven in part by a quote in Walter Isaacson's biography of Steve Jobs. The late CEO reportedly said "I finally cracked it" regarding the secret formula for simplifying and enhancing the TV interface. Bilton believes that Siri's intelligent assistant is the key for controlling a TV, giving the program guide a massive shot of search savvy and friendliness. Apple's put some serious talent behind the project, according to Bloomberg BusinessWeek; they report Apple's lead engineer on the TV project is Jeff Robbin, who joined the company in 2000 as one of the original designers of SoundJam MP at Casady & Greene; that app eventually led to iTunes. An Apple TV would presumably tackle the wide variance in TV sizes and capabilities with a MacBook Pro/iPhone approach of 'fewer choices, less confusion,' but it's less clear how the company would meet its own expectations for profitability in a challenging market. Getting content and collaborating with other TV providers could be a sticking point, especially without the legendary negotiating skills of Steve Jobs, and Apple hasn't exactly set the world on fire with its existing iOS-based TV product. We'll have to wait and see.
NYT: iPhone 5 announcement 'just weeks away'
According to Nick Bilton at the New York Times, an unnamed Apple employee has confirmed to him that the next-gen iPhone announcement is "just weeks away." The next-gen phone will be "fairly different from the iPhone 4." Bilton's source seems to confirm multiple rumors claiming the iPhone 5 will have a redesigned case in addition to an 8-megapixel camera and an A5 processor. It's not clear whether it will be this generation of iPhone or the following one that adds integrated support for NFC, but Bilton suggests that the wireless payment technology is a high priority for Apple's mobile strategy. In the wake of a dramatic surge of Apple rumors over the past several months, The New York Times has maintained an excellent track record of anticipating product announcements with well-sourced reports, as has The Wall Street Journal. Of note, the info from the Times coincides with tips we've received from our own sources within Apple regarding possible retail vacation blackout dates in early- to mid-October. Bilton also took note of the appearance and then disappearance of several purported iPhone 5 case designs, which showed a different device size and possible tapered edges; he pointed out that such 'leaks' are often mostly about publicity for the case manufacturer, and are rarely accidental. That's why we opted not to write about the cases when they showed up earlier in the week: we didn't think the manufacturer's behavior with the case leak merited any additional publicity. Here at TUAW, we do our best to sort out the wheat from the chaff when it comes to speculation and rumor; we aim to stay clear of third- or fourth-hand "in person" iPhone 5 sightings, and we don't get all CSI on a blurrycam spyshot photo of a supposed iPhone 5 -- unless it's an obvious fake, in which case we'll joyfully poke fun at it. We're a bit burnt out on rumors at this point, and we suspect many of our readers are, too. We'll consider passing them along when they match up with what we know; when they don't, we'll let them be. And when we do corroborate rumors or publish a speculative tidbit (even one that contradicts the WSJ and NYT), that's based on our independent sourcing or the reporting of a very short list of savvy & connected Apple watchers. We consider The New York Times to be pretty reliable, so if Bilton says the next iPhone announcement may be just weeks away, that's the next best thing to hearing it from Apple.
