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Nike releases its first NFC-enabled soccer kit for Chelsea FC
Nike is bringing its NFC-enabled replica sports jerseys to the soccer sphere for the first time through its partnership with English Premier League club Chelsea. The $90 shirt, which the likes of Eden Hazard will wear in Europa League games, features a NikeConnect label. Fans who use the NikeConnect mobile app to connect to the label will gain access to exclusive content and experiences, including playlists, the chance to win tickets and the opportunity to collaborate with Nike designers on a "fan jersey."
Nike’s NFC-powered NBA jerseys are a door to exclusive goods
When the National Basketball Association's 2017-2018 season tips off on October 17th, it will mark the beginning of a new era for the league. For the first time in more than a decade, all 30 teams are going to wear Nike uniforms on the court. The company is replacing Adidas as the NBA's main apparel sponsor, after its sportswear rival decided not to renew a deal that had been in place since 2006. Now, as part of Nike's plan to create novel experiences for fans through this partnership, it is launching jerseys from every NBA squad with a technology called "NikeConnect."
Nike's 'NBA Connected' jerseys tap into the game with NFC tags
Nike is the new apparel maker for the NBA and tonight it officially rolled out updated jerseys for the teams. They're specially constructed to keep players cool and allow for freedom of movement, but there's a new feature for fans too. They'll debut the new NikeConnect system, which relies on a mobile app of the same name that reacts to NFC tags embedded in the jerseys. The hook is the ability to unlock "premium content" like "pregame arrival footage, highlight packages and top players' favorite music playlists." One hook that may work for gamers is the inclusion of specific boosts for NBA 2K18 players that are unlocked by buying that player's jersey in real life.
