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'Nokia' is introducing a 4G version of its old-timey phone
Nokia has been playing on our nostalgia with recent phones like the 3310 3G. Apparently, it's been working well for them because the company is now introducing a 4G version of the phone in China. According to CNET the device will be available in February.
Nokia remakes its remade 3310 with... 3G
As companies continue to pull open our wallets through the nefarious magic known as nostalgia, Nokia is back with another attempt to syphon some more disposable income from millennials and... whichever generation came before them. The re-reheated Nokia 3310 3G has, yes, 3G, which upgrades the 2.5G of the relaunched dumbphone, but still trails the LTE (4G) speeds we're used to. (Not that technical specs matter if you're interested in buying one.) It'll arrive with new Azure and Charcoal color options -- and silver buttons -- but that's pretty much the only other things that have notably changed.
The new Nokia 3310: What’s changed?
Who knew stringing four numbers together and slapping it on a feature phone could evoke such a strong consumer reaction in 2017? Ever since HMD Global won MWC by announcing the new Nokia 3310, millennials have been frothing at the mouth in anticipation. The hype is somewhat understandable. For many people, the original Nokia 3310 would've been a totem representing their first taste of freedom. An unsupervised connection to friends; a plaything for idle hands. Many things have changed in 17 years, of course.
The new Nokia 3310 is too basic for 2017
Nostalgia's a funny thing. It makes us leave the house in the dead of night to imprison a wild Clefairy and scramble over each other to buy an NES Classic Edition decades after we sold our original consoles for a pittance at yard sales. Companies are always finding new ways to push our sentimental buttons, and for HMD Global, that means launching a new Nokia 3310 more than 16 years after the original made its debut in 2000. But does anyone really have fond memories of a cellphone that was only good for calling your dad to come pick you up from school?
Tech Hunters: the unstoppable, unbreakable Nokia 3310
Modern day smartphones may shudder at the mere thought of being dropped but for the Nokia 3310, it was just another day at the office. First released at the turn of the millennium, the impenetrable candy bar handset wowed owners with interchangeable covers and its integrated antenna, a rarity for phones during that time. But it was T9 predictive text, customisable ringtones and, of course, Snake that left a lasting impression on the hundreds of millions of people that bought the "indestructible" device during its five-year run.
The new Nokia 3310 launches in the UK on May 24th
The reborn Nokia 3310 is almost upon us. The pint-sized handset, developed by Finnish startup HMD Global, will be available in the UK from May 24th for £49.99 unlocked. For many, that's impulse purchase territory -- which is fitting, given it's always been pitched as a cheap, 'ready for the beach or a rowdy music festival' backup phone. If you need a reminder, the device runs on the Nokia Series 30+ operating system, putting it somewhere between a feature phone and a smartphone. It runs Snake (of course) and a few other basic apps, but otherwise functionality is intentionally limited. Really, you're buying it for the nostalgia.
MWC 2017 showed us the power of nostalgia
Millennials may recognize the Nokia 3310 from the "Indestructible Nokia" meme, but us older folks will more likely remember it as the first cell phone we ever used. Here at MWC 2017, Nokia revived the iconic handset, giving it a 2-inch color display, a "smart" operating system and a 2-megapixel camera. Yes, those specs are atrocious in this generation, but thanks to the power of nostalgia, no one cared.
Say hello (again) to the Nokia 3310
The rumors were true. The Nokia 3310 is back. Courtesy of new brand owner HMD, the phone is returning with a mixture of 3310 charm and some specification upgrades. The good news: It's cheap (around $50), it has Snake, along with those nostalgic ringtones of yesteryear, and it seems pretty darn indestructible. It's an iconic phone, but one that's over 15 years old. That's a long time in mobile. Still, a lot of people are going to want one. Do you?
The Engadget Podcast Ep 28: Disconnection Notice
On this episode, managing editor Dana Wollman and senior editor Devindra Hardawar join host Terrence O'Brien on to debate the value of reviving dead products and really dig deep on the value of unplugging. First they'll look at three things primed to come back from the dead: Verizon's unlimited data plans, nudity in Playboy and the Nokia 3310. Then, fresh from a weekend reading by a fireplace and drinking whiskey in the woods, Terrence talks about the importance of unplugging -- even if only for a few hours -- every week. We're more connected than ever and that's a good thing. But even too much of a good thing can be bad for you.
