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Former Nokia Money crew kicks off iKaaz mobile payments, lets shops go with or without NFC
It's a big day for mobile payments. Multiple former Nokia Money veterans have formally launched iKaaz, a two-pronged strategy to phone commece where choice is the order of the day. The first components, M-POS and its accompanying Tap & Pay, are rough equivalents to familiar NFC-based services like Google Wallet that rely on an NFC tag and matching app for in-store sales. A Consumer Wallet for Enterprises occupies more familiar territory for the ex-Nokia crew: it provides a mobile account that doesn't require NFC or even an app, letting those in developing countries exchange funds through SMS or USSD (Unstructured Supplementary Service Data) if they're sporting basic handsets. Us end users will need to wait for actual implementations before we see iKaaz for ourselves, but the sheer flexibility could have us paying through our phones in some unexpected places.
Nokia's extreme dieting continues as it kills off Nokia Money
If you thought Nokia had finished its program of slimming down, think again. The axe is being wielded on Nokia Money as the company seeks to reinvent itself as a lean'n'mean mobile player. The mobile payments and cash management service was launched in India late last year, but both complex financial regulations and the fact it's outside of Nokia's core business prompted its early closure. Instead, it'll concentrate its efforts on its smartphones designed for emerging markets like the Asha: with the aim of connecting the "next billion" people to the internet.
Nokia Money wants some of what PayPal's having
A healthy percentage of Nokia's revenue comes from emerging markets, and the company goes to great lengths to fill out the very bottom rungs of its lineup with devices to satisfy seemingly every need of every demographic -- built-in flashlights, segmented contact lists for phones shared among family members, the list goes on -- and now the company's tackling another need by offering rudimentary banking and money transfer services by way of the handset. Noting that of the four billion cellphones in the world there are only 1.6 billion bank accounts, Nokia's so-called Nokia Money service will bring electronic money management to some areas of the world for the first time -- a customer need only know the phone number of the intended recipient to send a payment. Powered by mobile money transfer specialist Obopay, Nokia Money's going to be shown at Nokia World next week on its way to a rollout in select markets early next year.
