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Inside Dolby and Odeon's mission to revive a British cinematic icon
Trips to the movies are just the worst, with exorbitant prices, endless trailers, bad seats and, of course, the other people. Attendances in the UK are flat and dwindling in the US as more folks choose to stay at home. As gimmicks like 3D fizzle, the cinema industry may be waking up to the fact that it needs to up its game -- or become second fiddle to Netflix. Which is probably why a British cinema chain decided to team up with Dolby to revive a once-loved "Cathedral of the movies."
