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OK, Google: Don't put ads in the Google Assistant
Given how genuinely useful so many of its products are, I sometimes forget that Google is, above all else, an advertising company. The vast majority of Google's money comes from ads, and it has made a business out of finding ways to integrate them into its services. Search, Maps and Gmail are just a few Google services that integrate ads without compromising their utility. However, Google outdid itself yesterday when it dropped an advertisement for the new Beauty and the Beast film into Google Home and the Google Assistant. The device has a feature that allows you to ask it to tell you about your day, and it responds with weather, traffic, your agenda and news. In the middle of that, Google Home informed users that Beauty and the Beast arrived in theaters and made a cutesy joke about the film. The whole thing lasted about 15 seconds, but it was nonetheless an unexpected intrusion that made users remember how often they are the product that Google is selling.
Facebook buys data on users' offline habits for better ads
At this point, it's well-known that Facebook is as much an advertising company as it is a social network. The company is probably second only to Google in the data it collects on users, but the info we all share on the Facebook site just isn't enough. A report from ProPublica published this week digs into the vast network of third-party data that Facebook can purchase to fill out what it knows about its users. The fact that Facebook is buying data on its users isn't new -- the company first signed a deal with data broker Datalogix in 2012 -- but ProPublica's report nonetheless contains a lot of info on the visibility Facebook may have into your life.
Adblock Plus launches its very own ad network
The immensely popular (and sometimes controversial) Adblock Plus browser extension is taking the next step in its crusade to clean up online advertising -- even if that effort comes at a cost to users and publishers. On Tuesday, Adblock Plus announced it is joining the ranks of those online advertisers and launching its own ad network called the Acceptable Ads Platform.
Microsoft takes $6.2 billion of lumps on fizzled aQuantive online ad acquisition
Among all the Windows 8, WP8 and Surface excitement of late, Redmond has also dropped a chunk of less shiny happy news: its online services division is taking a goodwill writeoff of $6.2 billion as a result of its ill-fated aQuantive acquisition in 2007. Not coincidentally, that's almost exactly what it paid for the company, which it brought in to create pre-Bing online ad revenue -- back when Mountain View was eating even more of its lunch in search. The software giant said that aQuantive didn't "accelerate growth" as much as intended, although it added that it still provides assets for its internet advertising activities. With the advent of tablets and smartphones since then, it seems unlikely we'll see any of its now-quaint tech -- like shopping cart-mounted computers -- again.
GroupM and Nielsen work to combine online and TV metrics
For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel's website often didn't get factored into the pricing and sales of television ads, and vice versa. That is about to change, however, as the media monitoring company has joined forces with GroupM to create Nielsen Cross-Platform Campaign Ratings. The new product will combine its Nielsen Online Campaign Ratings, which measures internet advertising, with its traditional TV monitoring service to create a medium-agnostic tool for creating media metrics. Hopefully, with a unified pool of data and better monitoring services, content producers may be more likely to experiment with online distribution -- especially if they influence the flagship ratings. Check out the complete PR after the break.
Yahoo to retain search data for 18 months, says it's in your best interest
We've heard this one before: a seemingly well intentioned corporation makes promises to uphold user anonymity, but when market pressure proves too much to handle, it's left to weigh the benefits of privacy over profit. Well, it looks like Yahoo's not immune to such goings on, as it's just announced that it will renege on its previous data retention promises and hold on to raw search data for 18 months. That's a pretty significant change, as the previous policy boasted data retention limits of only 90 days. If you ask Yahoo, though, it's just good business. In a post to its policy blog, Anne Toth said "we will keep our log file data longer than we have been – offering consumers a more robust individualized experience – while we continue our innovation in the areas of transparency and choice to protect privacy." We suspect "more robust individualized experience" actually means more aggressive targeted ads, but we'll just have to wait and see. The new policy goes into effect this July.
One in ten couch potatoes are really task chair potatoes
A study by the Convergence Consulting Group, aptly titled "The Battle for the North American Couch Potato," shows that nine percent of full-episode TV programs are being soaked up in front of a computer. The figure is expected to rise to 23-percent by 2010, and the study show where there's room for growth -- full-length content. The task chair potato's diet consists of short clips, with a full 75-percent of the clips originating from TV content. Obviously, people like the content being pumped out by the studios, but where are the profits? We've seen evidence that online ads are just as effective as broadcast ones, so the question becomes how studios can use online distribution to increase rather than simply shift profits. So where do you think the tipping point is?
