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YouTube implements stricter requirements for partners
YouTube has been under fire for months over inappropriate content masquerading as kid-friendly videos and popular creators acting out of line. Now, Google has introduced stricter requirements for the video platform's YouTube Partners and Preferred programs over advertiser concerns, which could impact creators' earnings. To start with, Google will now manually vet videos and ensure they meet its ad-friendly guidelines before adding them to Preferred, a program that offers advertisers access to the top 5 percent content on the platform.
Medium expands its reading subscription to any author or publisher
Last March, publishing platform Medium introduced its Partner Program, a Netflix-style subscription model that gave members exclusive pieces of writing, access to features before anyone else, an offline reading list and an ad-free experience. The program left beta in August, and it expanded to more media partners like The New York Times, Bloomberg and Rolling Stone last month. Now, though, CEO Ev Williams has announced that Medium will allow any publisher or author to join the partner program, essentially democratizing its paywall and merit-based rewards system.
