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EA's design chief is leaving the company
EA's turmoil isn't over yet. Chief Design Officer Patrick Söderlund is leaving the publisher after years in various positions, and mere months after receiving a promotion to his current role. It's not clear why he's leaving or where he'll go next, but he'll transition out over the course of three months as the company reshuffles itself to accommodate his exit. The cross-disciplinary SEED team will join EA's studios group, while Ubisoft and Zynga veteran Jason Wozencroft is joining the company to lead user experience design. EA's Orignals and Partners teams, meanwhile, are folding into its Strategic Growth unit.
What EA learned from 'Mass Effect' will shape its future
When I spoke to Electronic Arts Executive Vice President Patrick Soderlund last week, Kotaku's report about why Mass Effect: Andromeda turned out so poorly hadn't been published yet. Nonetheless, when I asked him about the flawed game's development cycle, he was incredibly candid -- just as he had been in 2013 when I'd interviewed him about his company's move from myriad game-design toolkits to just two. Here are his thoughts on several key topics.
There's a new boss in charge of 'Mass Effect' and 'Dragon Age'
Electronic Arts is changing. Many of the massive publisher-developer's myriad studios will now be assembled under one figurative roof at EA Worldwide Studios. Describing the change, EA CEO and part-time Mirror's Edge villain Andrew Wilson says it "will bring together our top creative talent in all of our great studios to work on EA's powerful brand portfolio and new IP [intellectual property]."
From Battlefield to Mass Effect: How one engine is shaping the future of EA Games
After crossing under the elevated railroad viaduct that bisects a lush Azerbaijani forest from an industrial landscape, a squad of American soldiers gazes out at the valley that lies below. A saw-toothed horizon of half-assembled buildings juts out in the distance. It's almost peaceful. Hundreds of seagulls chatter lazily overhead, blissfully unaware that the ensuing firefight will leave the seemingly forgotten structures looking somehow even worse for wear. Whole facades crumble under the hellfire of a military attack chopper. A grenade launcher's explosive payload immediately contradicts the seemingly harmless thud it makes upon exiting the weapon's chamber. An enemy scrambles for a new safe haven; his earlier hiding place no longer exists. By scene's end, all that's left are roiling flames and caustic black smoke. This scene from the Battlefield 4 trailer was how the world, perhaps unwittingly, met Frostbite Engine 3, the next-gen toolset powering all of Electronic Arts' non-sports games for the foreseeable future.
EA VP says the Xbox 360 is "maxed out"
Microsoft might be busy extending and building on the Xbox 360's capabilities with Project Natal and all manner of NXE and Live updates, but it sounds like some of their third-party devs think they're running out of headroom -- in an interview with the Official Xbox Magazine, EA senior VP Patrick Soderlund said that "we've maxed out the 360 but we haven't maxed out the PS3." That's an interesting parallel to what Miyamoto was just saying about the Wii, of course, but it doesn't seem like the situation is entirely dire: Soderlund also said that he's "truly impressed" with the 360 and that he "would have a headache" if he were running Sony. Still, that doesn't bode well for Microsoft's planned 10-year 360 lifecycle if it's true -- we'll see if Redmond has something new for us before 2015 after all.
