patronizing
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Valerie Singleton wants more Facebook friends, promotes Linux for the elderly
We're not really sure whether to consider this patronizing or genuinely useful. Former Blue Peter presenter Valerie Singleton, who is herself at an advanced age now, has partnered with Wessex Computers to create a custom Linux desktop targeted at easing the elderly into the use of a computer. Dubbed SimplicITy (the Brits do love their puns), it features only six chunky buttons that lead to a web or file browser, chat, email and profile apps, and awesomely enough, video tutorials from Valerie herself. Once you get your web-legs under you and feel confident enough to handle more complexity, you can disable the SimplicITy desktop and use a more conventional Linux distro. Hit the read link for a video of one lady's reaction to the software.
Survey says women patronized by pink tech
Normally we don't go in for the whole "listening to what surveys say" thing, but when it comes to the cause of questioning the logic behind endless lines of pink gadgets designed to appeal to the female "market," we'll gladly pass on the criticism. There's a clear British slant to the story -- the survey was commissioned by Saatchi and Saatchi after all -- and it would be ludicrous to say that all women find pink / diamond encrusted gadgets and the atmosphere in gadget retail stores patronizing, but it's clear that the technology industry is tipped towards satisfying male buyers. To prevent this post from collapsing into a psychoanalysis of the gender associations with the color pink, we'll open this up to the floor. Gadgets + pink = perfectly ok, or totally patronizing?
