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PMA 2010... and that's a wrap, folks
We had a great time in Anaheim this past weekend checking out the Photo Marketing Association's trade show spectacle. Hundreds of cameras and thousands of pictures later, we're finally back and getting settled. Let's take a look back at all that we saw this week, and then kind of wrap up a few loose ends. GE's 'Create by Jason Wu' camera collection unveiled, we go hands on Joby Gorillapod Magnetic flexible tripod hands-on Nikon CoolPix 'Style' and 'Life' series hands-on Pentax's rugged W90, ultra-zoom X90 now all but official Samsung TL500 and TL350 hands-on Samsung PMA roundup: hands on HMX-U20, eyes on AQ100 and SL605 Sony Alpha ultra-compact concept hands-off: leaves much to the imagination Sony's ultra-durable DSC-TX5 hands-on: ice, ice, baby Sigma trio espied at PMA, COO expresses interest in supporting 'mirrorless camera systems' %Gallery-86335% %Gallery-86558% %Gallery-86556%
Pentax makes all-weather Optio W90 and superzoom X90 official
Pentax is going for broke with its take on the rugged camera, the W90, which is unlikely to ever be confused for a svelte and stylish point-and-shoot. What it loses in looks, it gains in usability, however, as the 12.1 megapixel shooter can withstand shocks from a height of four feet, go nearly 20 feet under water, and withstand temperatures as slow as -10 degrees Celsius. The dustproofing is just topping on that rugged cake, though it still offers things like 720p / 30fps video recording and 5x optical zoom that are now considered standard camera specs. There are also three forms of shake reduction: one is post-processing of affected images, the second is by automatically increasing the ISO in low light conditions, and the third is the use of "exclusive software" during movie mode. We can't say any one of those will be as good as a well-implemented optical image stabilization, but at least they're there and might offer some assistance. As to the X90, it joins a growing band of 26x and above optical superzoomers, while adding the W90's 720p video mode and anti-shake plus its own sensor-shift stabilizer for good measure. Both shooters are expected in April, priced at $330 for the W90 and $400 for the X90, though we've noticed the former will show up a month earlier in the UK with a £270 ($417) price tag.
Pentax's rugged W90, ultra-zoom X90 now all but official
We've already seen Pentax tease a few new cameras ahead of PMA, and it looks like another pair have now slipped out at the last minute. That includes the rugged W90 which, among other things, packs a ring of LEDs around the lens to help with close-up shots, and should hold up against even the nastiest conditions (as Pentax has gone out of its way to demonstrate in the photo above). Joining it is the 12.1-megapixel Pentax X90, which is a bit less compact and not weatherproof, but packs a 26x optical zoom in a DSLR-esque body, among other as yet unspecified specs. Still no word on pricing or availability, but Pentax should be getting official with these any day now.
