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Plasma Display Coalition emphasizes picture quality
Don't know how this one slipped by us, but better later than never. The Plasma Display Coalition, made up of Hitachi, LG, Panasonic and Pioneer, recently surveyed plasma owners to find out what drew them to the technology. No big surprise in the results -- 98-percent cited "excellent" or "good" picture quality. Taking the lesson to heart, the coalition has put together a brochure for retail trainers entitled "Plasma HDTV: Simply the Best Picture." As LCD increases its dominance, manufacturers will have to justify keeping plasma displays in their lineups. The titles for "thinnest" and "greenest" are out of reach; so for plasma's sake, let's hope the coalition members leave aside "biggest" bragging rights in favor of "best PQ for normal people."
Pioneer says goodbye to plasma manufacturing
We wondered why its so hard to find one of Pioneer's award winning Kuro plasmas on shelves these days, and here is the answer. The Nikkei is reporting that Pioneer plans to stop producing plasma panels altogether, and only put together HDTVs with panels purchased from other sources. Panasonic and Hitachi remain as the only Japanese plasma manufacturers, Pioneer already has a deal with the former to purchase plasmas for its 42-inch model, and will expand that agreement according to The Nikkei. Honestly, this wouldn't be a big deal for most companies, as we've seen with the Sony/Sharp/Samsung triangle in LCD manufacturing, but since Pioneer is the only manufacturer promising the blackest black levels this side of carbon nanotubes, we're freaking out a bit. Here's hoping Pioneer slides over the blueprints to the infinite contrast concept (and that sexy 9mm model) and keeps the party going.[Thanks to everyone who sent this in; via CNBC; warning: reg required on read link]
Plasma Coalition continues to invest in technology
Although the dominance of LCD's in the direct-view market seems unstoppable and RPTV's lead in price-to-size value, plasma displays definitely still have something to offer. We expect to see PDPs move into the high-performance, "image quality above all else" niche, especially in sizes larger than 50-inches. For its part, the Plasma Coalition (who knew they had a coalition?), comprised of Hitachi, LG, Panasonic and Pioneer, is touting continued confidence and investment in the technology. Up until now, the big push has been to get PDPs up to 1080p "Full HD" spec in order to compete with LCDs. Looking forward, expect to see further incremental improvements in the technology, like the more efficient light production we've heard about earlier. For our money, a quality PDP is still the display of choice for just the reasons the Plasma Coalition calls out: color, contrast, viewing angle and motion resolution.
