PleasedAsPunch

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  • Sony pleased as Punch with PS3 launch

    by 
    Ludwig Kietzmann
    Ludwig Kietzmann
    11.22.2006

    And do note the capital "P" in the headline. Quite surprisingly, the true origin of the phrase has more unintentionally amusing connotations than was previously expected -- the thought of a bowl of pineapple party punch being simply delighted as drunk teenagers scoop out its innards never did make any sense. Now we know better and, thanks to Sony's neck crushing PRm (as in PR arm, you see), we even know that Sony is satisfied with the events that comprised the PS3 launch. Then again, who isn't? Right?According to Dave Karakker, senior director of corporate communications for SCEA, the primary points of interest are as follows: Good news, everybody! The initial allocation of consoles sold out within hours. And by everybody, we don't mean consumers. The best-selling game was Insomniac's Resistance: Fall of Man, followed by some angry football guy. Neither of these games manages to live up to the excitement generated by being shot while waiting in line or engaging in gladiatorial combat over that last PS3. The $599 PS3 model outsold the cheaper version. The "buzz" around the PS3 launch had a halo substitute effect on other Sony products, giving the PSP and PS2 healthy sales boosts of over 20% each. Furthermore, Sony remains committed to pumping out a million PS3 units before the end of the year. The sooner we get this launch nonsense out of the way, the sooner we can switch on our consoles and start playing some games. That's the medal that awaits us once we leap over the launch hurdle. (Feel free to interpret that phrase a bit more literally.) Sony's official launch statement is after the break.