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Plex announces partnership with LG, pledges to beat Boxee Box and Apple TV for free
We're excited about the Boxee Box, and the new-look Apple TV is intriguing, but no single box is as good as a box that doesn't exist yet does the same stuff. Confused? Sit down, let us explain. That's the point Plex is making in announcing its new partnership with LG, which will integrate Plex software into its 2011 Netcast HDTVs and Blu-ray players. Plex enables the same sort of functionality as those smart little boxes mentioned above, letting you serve content from a machine running OS X and push it to your TV or to a mobile device (iPhone and iPad right now, Android coming). Plex also supports all the major online streamers, like Netflix, Hulu, and even the BBC iPlayer. Lack of PC support is something of a bummer, but a Windows version is said to be coming, so even your beige box can soon get in on the box-free fun.
