ProductResearch

Latest

  • Apple patent application details instant product research via iPhone, more NFC possibilities

    by 
    Donald Melanson
    Donald Melanson
    07.09.2010

    Past Apple patent applications have already offered some evidence that the company is at least thinking about NFC-enhanced apps on the iPhone, and a recently published application has now tossed out one more possible application: instant product research. That would apparently be done using either NFC (or near field communication) or a simple barcode scan, which would let you easily access product reviews, user manuals and other information about products before you purchase them -- the application even includes the example of an NFC-enabled restaurant menu that would let you check nutritional information before you order. Somewhat interestingly, both this and Apple's previous NFC-related patent application use "+" in the app's names (Products+ and Concert Tickets+), although that could simply be the work of one patent attorney, and not evidence of an overarching Apple strategy.