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  • Hyperloop might be 'free to play'

    by 
    Daniel Cooper
    Daniel Cooper
    05.29.2015

    We're all expecting to pay through the nose to travel between LA and SF in just 30 minutes, but the minds behind Hyperloop may have a surprise up their sleeve. Hyperloop Transportation Technologies' Dirk Ahlborn has told CNBC that he's considering a business model that apes what we see in free-to-play mobile games. The CEO is kicking around the idea that the travel itself would either be free or dirt cheap, with passengers charged for a series of as-yet undisclosed upgrades. Of course, since we're still a decade or more away from a commercial version of the system, there's plenty of time for him to change his mind.