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Redbox Instant's streaming video service shuts down on October 7th
If you thought that Redbox Instant would have trouble competing against a streaming video behemoth like Netflix, you were right. The Verizon-backed service is telling customers that Instant will shut down just before midnight on October 7th, roughly a year and a half after it got off the ground. Should you be a customer, you'll get a notice about any relevant refunds on October 10th. The closure isn't entirely surprising -- Outerwall (Redbox's parent company) wasn't happy with Instant's subscriber numbers, and a credit card fraud incident prevented it from taking new customers for three months. Still, this isn't good news if you liked Redbox's unique hybrid of online and kiosk-based rentals. [Thanks, Mike]
Redbox Instant targets launch by year-end, blends subscription streaming and DVD rentals with VOD
The last concrete details we'd heard about Redbox Instant was that it was entering internal alpha testing, but now Verizon exec Eric Bruno has revealed more background information. Previous info indicated the service would focus more heavily on movies than the back catalog of TV shows that is a part of Netflix Watch Instantly and Amazon Prime Instant Video, and Bloomberg reports Redbox will break with their models by paying its content providers per subscriber cable TV-style, instead of a flat rate decided up front. What customers will get is a monthly subscription and allotment of disc rentals from Redbox's kiosks, as well as access to VOD movie rentals and downloadable purchases through the service. The alpha test is currently in the hands of about 500 Verizon employees, with plans for a short public test before launching in a late November / mid-December time frame. The main unanswered question however is how much it will all cost, but knowing what we do now -- how much are you willing to pay?
Redbox Instant enters alpha testing with help from Verizon (updated)
It's been a long, long road but Redbox's streaming movie service is finally crawling towards reality. In February the DVD vending company announced a partnership with Verizon that would finally usher the Walmart staple into the 21st century. According to Fast Company, Redbox Instant will enter an internal alpha today, beginning the process of ironing out the bugs and fine tuning the offering. Heading up the joint venture will be newly appointed CEO Shawn Strickland, who served as a VP in Verizon's FiOS division. Both physical discs and streaming media will be available as a single package, but execs have been quiet on pricing and structure of those subscription plans. Supposedly we'll be getting more details later today, but in the meantime you can simply go visit the fist-pumping landing page at the more coverage link and sign up for more info. Update: The official PR has hit and you'll find a link to the PDF at the source. There's not much more information sadly, but the portfolio of products is expected to launch later this year.
