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Magic Leap wants to create art, not just technology
Everyone has an opinion about Magic Leap. It's either a revolutionary augmented reality company that could change the face of entertainment, or it's emblematic of everything wrong with the technology industry -- an over-hyped, multi-billion dollar pipe dream. Last week, we saw the first impressions of the company's long-awaited headset, which splashed a bit of reality on the company's hype cycle. But that's not necessarily a bad thing. Now that we have a better sense of what Magic Leap's $2,295 hardware is capable of, we can take a step back and consider what the company is actually trying to accomplish.
Magic Leap's first developer conference is coming to LA in October
Now that Magic Leap's AR headset is actually shipping, and the company is finally opening up to the world, it's ready to start recruiting more software help. And that means it's time for a developer conference. The company is planning to host the event in Los Angeles on October 9th and 10th, chief content officer Rio Caraeff said in an interview with Engadget. You can expect to see a live-streamed keynote, more partnership announcements and plenty of demos on stage.
Magic Leap adds former Vevo CEO to its mysterious team
Magic Leap is as mysterious as it's ambitious. Ever since the Google-backed startup raised a whopping $542 million, it's been pegged as the next big thing in mixed reality. But apart from it being a platform that incorporates digital lightfield technology, little is known about the experience or the headset so far. What's known is that the company is building a rather unorthodox yet stellar team for its "techno-biology" mission. After appointing acclaimed sci-fi writer Neal Stephenson as the company's Chief Futurist late last year, the company has brought on Rio Caraeff, former CEO of Vevo, as its Chief Content Officer.
