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Amazon Go is the inevitable evolution of supermarket retail
Amazon's cashierless "Go" markets have popped up in San Francisco, Seattle and Chicago, promising patrons the "future of shopping": a frictionless grocery buying experience that relies on high-tech tracking technology instead of human interaction to get products off the shelves and into your canvas totes. This indeed may be the supermarket of the future, at least as Bezos envisions it, but not one that we couldn't have predicted. The development of the Go shopping experience is little more than the latest step in the logical evolution of retail.
