Camping outside a sneaker store is out, websites and apps are in. But beware the bots.
Nike uses AR to tease its biggest Jordan launch of the year
You can see the Air Jordan 11 Concord in a real space before you commit.
Nike’s new PlayStation sneakers pay homage to Sony’s classic console
But good luck getting a pair.
Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.
Facebook and Nike just gave hypebeasts a reason to use Messenger
Selling limited-edition sneakers in augmented reality is the new wave.
For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.
Nike confirms 'pilot' partnership with Amazon
Its SNKRS and Nike+ apps are expanding, and HyperAdapt 2.0 is coming.