Snkrs

10.21.19

Internet

Nike will drop exclusive, limited-edition sneakers inside ‘NBA 2K20’

There are 10 "Gamer Exclusives" that players can try to unlock and buy.

By E. Alvarez, 10.21.19

02.03.19

Nike turns its SNKRS app into a pop-up shop for sneakerheads

02.03.19 in

Wearables

Nike turns its SNKRS app into a pop-up shop for sneakerheads

The store is in Atlanta and will be open through the end of March.

By E. Alvarez, 02.03.19

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12.18.18

12.18.18 in

Business

The drop

Camping outside a sneaker store is out, websites and apps are in. But beware the bots.

By E. Alvarez, 12.18.18

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11.28.18

Nike uses AR to tease its biggest Jordan launch of the year

11.28.18 in

Mobile

Nike uses AR to tease its biggest Jordan launch of the year

You can see the Air Jordan 11 Concord in a real space before you commit.

By J. Fingas, 11.28.18

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11.28.18

Nike’s new PlayStation sneakers pay homage to Sony’s classic console

11.28.18 in

Wearables

Nike’s new PlayStation sneakers pay homage to Sony’s classic console

But good luck getting a pair.

By E. Alvarez, 11.28.18

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11.02.18

Adidas is using augmented reality to sell limited-edition sneakers

11.02.18 in

Wearables

Adidas is using augmented reality to sell limited-edition sneakers

The experience will debut at ComplexCon on November 3rd.

By E. Alvarez, 11.02.18

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10.25.18

Nike upset hypebeasts with accidental Android-exclusive SNKRS drop

10.25.18 in

Internet

Nike upset hypebeasts with accidental Android-exclusive SNKRS drop

The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.

By E. Alvarez, 10.25.18

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05.01.18

Facebook and Nike just gave hypebeasts a reason to use Messenger

05.01.18 in

Mobile

Facebook and Nike just gave hypebeasts a reason to use Messenger

Selling limited-edition sneakers in augmented reality is the new wave.

By E. Alvarez, 05.01.18

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11.06.17

For Nike, augmented reality is the perfect way to sell hyped sneakers

11.06.17 in

Business

For Nike, augmented reality is the perfect way to sell hyped sneakers

The technology has become the company’s unexpected weapon against bots.

By E. Alvarez, 11.06.17

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09.14.17

Nike's secret weapon against sneaker bots: Augmented reality

09.14.17 in

Business

Nike's secret weapon against sneaker bots: Augmented reality

The company says it 'has come very close' to beating the auto-buying tool.

By E. Alvarez, 09.14.17

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Snkrs

Nike will drop exclusive, limited-edition sneakers inside ‘NBA 2K20’

Nike turns its SNKRS app into a pop-up shop for sneakerheads

The drop

Nike uses AR to tease its biggest Jordan launch of the year

Nike’s new PlayStation sneakers pay homage to Sony’s classic console

Adidas is using augmented reality to sell limited-edition sneakers

Nike upset hypebeasts with accidental Android-exclusive SNKRS drop

Facebook and Nike just gave hypebeasts a reason to use Messenger

For Nike, augmented reality is the perfect way to sell hyped sneakers

Nike's secret weapon against sneaker bots: Augmented reality

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