02.03.19 13 Wearables Nike turns its SNKRS app into a pop-up shop for sneakerheads The store is in Atlanta and will be open through the end of March. By E. Alvarez, 02.03.19 save Save share
12.18.18 12.18.18 in Business The drop Camping outside a sneaker store is out, websites and apps are in. But beware the bots. By E. Alvarez, 12.18.18 save Save share View
11.28.18 11.28.18 in Mobile Nike uses AR to tease its biggest Jordan launch of the year You can see the Air Jordan 11 Concord in a real space before you commit. By J. Fingas, 11.28.18 save Save share View
11.28.18 13 11.28.18 in Wearables Nike’s new PlayStation sneakers pay homage to Sony’s classic console But good luck getting a pair. By E. Alvarez, 11.28.18 save Save share View
11.02.18 10 11.02.18 in Wearables Adidas is using augmented reality to sell limited-edition sneakers The experience will debut at ComplexCon on November 3rd. By E. Alvarez, 11.02.18 save Save share View
10.25.18 10.25.18 in Internet Nike upset hypebeasts with accidental Android-exclusive SNKRS drop The Off-White "Queen" sold out in seconds, before iPhone users even had a chance. By E. Alvarez, 10.25.18 save Save share View
05.01.18 10 05.01.18 in Mobile Facebook and Nike just gave hypebeasts a reason to use Messenger Selling limited-edition sneakers in augmented reality is the new wave. By E. Alvarez, 05.01.18 save Save share View
11.06.17 11.06.17 in Business For Nike, augmented reality is the perfect way to sell hyped sneakers The technology has become the company’s unexpected weapon against bots. By E. Alvarez, 11.06.17 save Save share View
09.14.17 09.14.17 in Business Nike's secret weapon against sneaker bots: Augmented reality The company says it 'has come very close' to beating the auto-buying tool. By E. Alvarez, 09.14.17 save Save share View
06.30.17 06.30.17 in Wearables Nike confirms 'pilot' partnership with Amazon Its SNKRS and Nike+ apps are expanding, and HyperAdapt 2.0 is coming. By R. Lawler, 06.30.17 save Save share View
