23
Nike brings self-lacing Adapt tech to the Jordan XI
The Air Jordan XI Adapt shoes with power laces drop via SNKRS on December 30th.
SNKRS
Online sneaker drop cancelled thanks to bots
The shady practice of using bots to cop sneakers is still causing problems.
Nike will drop exclusive, limited-edition sneakers inside ‘NBA 2K20’
There are 10 "Gamer Exclusives" that players can try to unlock and buy.
A newsletter a day keeps the FOMO at bay.
Just enter your email and we'll take care of the rest:
Now available on your smart speaker and wherever you get your podcasts:
13Nike turns its SNKRS app into a pop-up shop for sneakerheads
The store is in Atlanta and will be open through the end of March.
The drop
Camping outside a sneaker store is out, websites and apps are in. But beware the bots.
Nike uses AR to tease its biggest Jordan launch of the year
You can see the Air Jordan 11 Concord in a real space before you commit.
13Nike’s new PlayStation sneakers pay homage to Sony’s classic console
But good luck getting a pair.
10Adidas is using augmented reality to sell limited-edition sneakers
The experience will debut at ComplexCon on November 3rd.
Nike upset hypebeasts with accidental Android-exclusive SNKRS drop
The Off-White "Queen" sold out in seconds, before iPhone users even had a chance.
10Facebook and Nike just gave hypebeasts a reason to use Messenger
Selling limited-edition sneakers in augmented reality is the new wave.
For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Nike's secret weapon against sneaker bots: Augmented reality
The company says it 'has come very close' to beating the auto-buying tool.
Nike confirms 'pilot' partnership with Amazon
Its SNKRS and Nike+ apps are expanding, and HyperAdapt 2.0 is coming.
Nike’s SNKRS app uses AR to help you buy limited-edition shoes
Have at it, hypebeasts.
Nike SNKRS app arrives for Android sneakerheads
The app is a shortcut for buying in-demand kicks.
