sxsw2019
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I bled for 'Game of Thrones' for the right and wrong reasons
How could HBO outdo its massive Westworld role-playing experience from last year's SXSW? By asking Game of Thrones fans to prove their devotion by drawing blood. Bleed for the Throne, the network's massive blood drive in partnership with the Red Cross, is one of the most elaborate marketing stunts at this year's show. By taking part at SXSW, or other drive locations around the US, fans are also entered into a contest to attend the Game of Thrones premiere in New York City later this year.
