SecondScreening
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Zeebox adds Viacom to its list of second-screen partners
We love riffing on TV shows like a latter-day MST3k, which means that companies are desperate to harness our homespun satire to their own ends. Second-screen start-up Zeebox has inked a deal with MTV and Comedy Central owner Viacom, offering exclusive content in exchange for on-screen advertising. That said, we're not sure if the promise of behind-the-scenes clips would be enough to draw us away from just cattily judging the Project Runway contestants on Twitter, where we're less likely to be moderated into oblivion.
