Secrecy

03.06.15
Apple expects you to use its Watch in 10-second bursts
03.06.15

Apple expects you to use its Watch in 10-second bursts

Apple doesn't want you to spend a lot of time with Watch apps. Specifically, if you're looking at...

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05.28.13
Employees dish on what it takes to keep Apple's big secrets
05.28.13

Employees dish on what it takes to keep Apple's big secrets

As a former Apple employee, I know just how seriously Apple takes its secrets. Even today, years a...

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06.21.12
Microsoft: Surface was developed in an 'underground bunker' at first, we can play the secrecy game too
06.21.12

Microsoft: Surface was developed in an 'underground bunker' at first, we can play the secrecy game too

We commonly associate extreme secrecy around a product design with Apple, but it now looks to be i...

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06.18.12
Apple removes hints of future products from a key file in iOS 6
06.18.12

Apple removes hints of future products from a key file in iOS 6

Once upon a time eager rumormongers would download the latest iteration of the next generation...

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06.14.12
Samsung's spoiler-police reveal how it kept the Galaxy S III a surprise
06.14.12

Samsung's spoiler-police reveal how it kept the Galaxy S III a surprise

Samsung has opened up about the measures it took in order to maintain secrecy in the run up to the...

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02.28.11
Apple's developer preview NDA is a load of Lion poop
02.28.11

Apple's developer preview NDA is a load of Lion poop

UPDATE: A few things to note here. 1. Anyone on TUAW staff who has signed an NDA will indeed ho...

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02.18.11
The Lawbringer: A world without remedy
02.18.11

The Lawbringer: A world without remedy

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre....

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02.17.11
Apple Store retail employee discusses what it's like to work there
02.17.11

Apple Store retail employee discusses what it's like to work there

Although doing so usually ends with a current employee becoming a former employee, one Apple Store r...

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