SellingAtALoss
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Nintendo Wii U to be sold at a loss, 3DS starts to turn a profit
Mario's alma mater may be looking at its next big console to bolster its stumbling net income, but it won't be raising its bottom line on hardware alone: Nintendo says the Wii U is going to be sold at a loss. While this is par for the course for most game consoles, loss leader products are somewhat of a new trend for Nintendo, which only started selling hardware at a loss recently. On the upside, company CEO Satoru Iwata says the 3DS is back in the black, finally selling for a tidy (though unspecified) profit after dropping its price late last year. Nintendo expects business to pick up down the road, but says circumstances will keep it from attaining "Nintendo-like" profits in this fiscal year.
