shiseido

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  • Augmented reality mirror picks makeup for the ladies (video)

    by 
    Richard Lai
    Richard Lai
    02.04.2010

    Ladies and rockers alike enjoy spending time testing different makeup, but their tag-along boyfriends? Not so much. Luckily for Japanese couples, cosmetic giant Shiseido has finally rolled out its Digital Cosmetic Mirrors in Tokyo malls to help speed things up. The machine is able to recommend products for the user's skin type, while allowing them to view it applied via an augmented reality effect. When all is done, the machine prints out a shopping list along with before and after mugshots to make you spend more money feel good about your selections. Good luck with matching the picture though -- the cosmetics aren't going to apply themselves. Video demonstration after the break.

  • Sega to make DS owners beautiful

    by 
    Chris Greenhough
    Chris Greenhough
    08.05.2008

    Click for more screens. You with the face: listen up. As beings of supreme beauty, we're often asked how we maintain our flawless complexions and glossy, healthy hair. The truth is this: we have no idea. It could be our steady diet of Cheetos, pizza and cereal, combined with the sixteen hours a day we spend in front of our PC monitors, but it's probably all just natural.For those of you not blessed with such a becoming appearance, all is not lost. Sega has teamed up with Japanese cosmetics maker Shiseido to develop Project Beauty -- full translated name Shiseido Beauty Solution Supervised Exploration Center Project Beauty -- a non-game dedicated to the kind of over-the-counter tips and advice you'd expect to receive in any cosmetics department store.Project Beauty's most tantalizing hook, however, is that it will ship with the sleek camera add-on that came with Otona no DS Kao Training (Adults' DS Face Training) when it launches in Japan this November 27th. There's also a cheaper version sans camera, for all those people who bought Face Training and have had to wait for months for more software that supports the add-on.%Gallery-29064%[Via GAME Watch]

  • Japanese department stores trialing virtual makeover machines

    by 
    Darren Murph
    Darren Murph
    01.26.2007

    Although some women do indeed prefer an in-store (human) professional when looking for a new lineup of cosmetics to try, those independent ladies who'd rather take things solo just might prefer this method. Mitsukoshi, Shiseido, and Fujitsu have teamed up to bring a virtual, real-time makeover machine into Japanese department stores in order to give women a chance to test out a smorgasbord of shades on their virtual face before throwing down their hard earned loot. Sure, we've seen hypothetical approaches before, but this rendition lacks the mess and time requirements of previous methods by allowing customers to snap an image of their face, and then scan electronic tags of interesting looking makeup in order to dash their on-screen persona with whatever they please. The system allows the user to test endless combinations of products without causing a mess, using up samples, or demanding extra help, and the "before and after" feature should do a number on same-store sales. While there's no details about a mass rollout, the system is being tested right now in the Mitsukoshi store in Ginza, so fellas, steer your ladies clear of this one if you value your bank account.[Via PlasticBamboo]