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Elmo takes the spotlight in new YouTube series
Sesame Street's producers realize that kids these days are spending their days glued to devices other than their TVs. Its presence on YouTube has more than two million subscribers, and it recently launched Sesame Studios to test new ideas on web-savvy kids. But that doesn't mean that the regular Street channel is being neglected, since it's about to devote the next six months to making Elmo a YouTube star. The Sesame Workshop is launching the "Love to Learn" campaign that'll see the channel providing a series of themed videos between July and December. Each month will tackle a different topic, from Animals and Music through to Cooking and Kindness.
