SmokedByWindowsPhone
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'Smoked by Windows Phone' campaign stops the smack talk, asks you to 'Meet your Match'
The "Smoked By Windows Phone" marketing drive has seen over 250,000 head-to-head handset battles so far, with many hits for Redmond and also a few embarrassing misses. The campaign is now changing tack to embrace a slightly safer, less physical tone, under the banner of "Meet your Match." The side-by-side comparisons with rival phones will remain, but the spotlight has been broadened to cover features like camera work and sharing, among others, instead of focusing only on speed. While it's likely the offer of free phones as prizes that will light up faces in the promo vids, regardless of the strengths of the OS itself, the overall pitch certainly feels more on-point than some others we've seen.
Microsoft touts 98-percent 'Smoked by Windows Phone' success rate, a few beg to differ
Microsoft's "Smoked by Windows Phone" challenge has been long on claims that Windows Phone can outrace your smartphone platform of choice in day-to-day tasks, but it's been short on hard numbers. Until now, that is. Company Evangelist Ben Rudolph claims that over 50,000 smartphones -- or 98 percent of all contenders -- have been beaten in the challenges since the company started running them back at CES, with just 638 people having proved their devices faster at a trade show or a Microsoft Store. That's good news for advocates, although it doesn't come without its share of controversies over fairness and whether or not the challenges overlook the advantages of your Android phone, BlackBerry or iPhone. Ultimately, the real challenge for Microsoft may be translating those successes into real improvements for its so-so market share.
Windows Phone exec exits five months after being poached from Samsung
Microsoft's Gavin Kim was a high-profile capture for Redmond, as it poached the former Samsung and Motorola exec to bolster its Windows Phone marketing team. Now, just five months into the job, he's departing after marshaling the "Smoked by Windows Phone" campaign into the world. The company wouldn't go into specifics beyond saying that it was a personal decision to leave and Microsoft bears him no ill will -- but then that's what they always say. He'll be replaced by Eugene Ho, who now has the job of continuing the burgeoning platform's upward trajectory and winning around those European carriers who've greeted it with little more than apathy.
