sneakers
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Atari collaborates with Cariuma to create a 50th anniversary sneaker collection
Atari and sustainable shoe maker Cariuma are collaborating on a limited edition sneaker line celebrating the video game pioneer's half century in business.
Adidas' final commemorative Xbox sneakers are now on sale
For their third and final drop, Microsoft and Adidas have come out with an Xbox Series X-inspired design that’s available to purchase worldwide.
eBay launches an interactive 3D sneaker viewer to compete with StockX
If you're interested in some sneakers listed on eBay and want a better look, the platform has launched a new feature called eBay 3D True View.
Adidas made Xbox 360 sneakers you can actually buy
Microsoft describes the Xbox 360 Forum Mid as a "love letter to one of the most iconic gaming consoles in gaming history."
Adidas and Microsoft team up for special 20th anniversary Xbox sneakers
You might be able to get your hands on the limited-edition footwear through giveaways.
Puma is releasing official 'Animal Crossing' sneakers and clothing
Puma is releasing an Animal Crossing collab featuring sneakers and apparel.
Nike's latest FlyEase shoe slips on without zippers, laces or straps
The $120 Nike Go FlyEase is a performance sneaker you can put on or take off without using your hands.
Asics used EEGs to prove that, yes, running makes you happier
Using an EEG, researchers found runners were less stressed, were able to relax more and had clearer thinking after a 20 minute exercise.
eBay will authenticate sneakers from resellers
Experts will verify all US sales over $100 by early 2021.
Adidas and Allbirds team up to make environmentally friendly shoes
Adidas and Allbirds hope to create a high performance sneaker with the lowest carbon footprint to date.
Online sneaker drop cancelled thanks to bots
Nike SB -- the company's skateboarding division -- teamed up with Strangelove Skateboards to produce a pair of limited edition Valentine's Day Dunks. The pink and red color scheme was an instant hit with sneakerheads, and Strangelove planned to release the shoes on its website over the weekend. However, bots -- which are programmed to purchase sneakers faster than any human could -- broke into the online store and wreaked havoc. As a result, Strangelove was forced to cancel the online release outright, and advised customers to hunt down a pair of the sneakers at their nearest brick-and-mortar dealer. At this point, it seems like bots have gone from a shady line-cutting tactic to a full-on headache for retailers.
Microsoft made a Nike Air Max 90 Xbox but you can't buy it
The Super Bowl is right around the corner, so here come all the brand collabs. To celebrate Sunday's showdown between the Kansas City Chiefs and San Francisco 49ers, Xbox, EA Sports and Nike have joined forces to create a limited-edition custom Xbox One console. Inspired by the special edition Nike x Madden NFL 20 Air Max 90 sneakers unveiled yesterday, the all-white console features red and blue details representing the EA Sports logo and NFL Shield, as well as the iconic Nike swoosh.
Adidas and Ninja's sneaker collab goes on sale December 31st
Sneaker collaborations used to be the domain of world-class athletes. These days, pro gamers are getting their own shoes, too. Video game streamer Ninja teamed up with Adidas back in August, and the brand has finally revealed the gamer's signature sneaker.
Reebok's new performance shoe is made from plants
Reebok is expanding its efforts in sustainability by launching a plant-based performance shoe. The Forever Floatride Grow uses natural materials in place of petroleum-based plastics and should help protect the environment while also holding up to the rigors of running.
How to buy sneakers for the hypebeast in your life
It's hard enough to find gifts for your loved ones during the holidays, but hypebeasts in particular are a picky bunch. They only want the most hyped products and the rarest sneakers, which can be a complicated world to navigate as a shopper if you're not familiar with it. But we're here to help. Thankfully, there are many ways to find something hypebeasts might like online -- even if you have to spend more money and time than you had hoped for. Here's how you can buy sneakers, apparel and even fanny packs (they call them waist bags) for the hypebeasts in your life.
Adidas abandons robot Speedfactories in Germany and the US
Adidas is abandoning its robot-staffed Speedfactories in Ansbach, Germany, and Atlanta, USA. Both facilities, which are run in partnership with German plastics specialist Oechsler, will be closed "by April 2020 at the latest," the company said in a press release. The sportswear giant stressed, though, that some of its Speedfactory processes would be adopted by two suppliers in Asia, where manufacturer is traditionally cheaper, later this year. Using these technologies, the pair will produce running shoes and, for the first time, models in "other product categories." Speedfactories were meant to bring sneaker production back to Western markets and lower Adidas' reliance on Asian suppliers, which have often been criticized for unethical working conditions and practices. Adidas also hoped that the Speedfactories would, as their name implies, accelerate production and reduce both the cost and time associated with shipping. The mostly-automated manufacturing produced a small range of sneakers including the Futurecraft M.F.G (Made For Germany) and a line of AM4 (Adidas Made For) shoes that were inspired by six of the world's largest cities and, later, select artists including DJ Kittens and JaQuel Knight. Adidas still has technological aspirations. Today, the company said it would further concentrate its resources on "modernizing its other suppliers" and, with Oechsler's assistance, continue to explore "4D technology," a 3D-printed midsole that has been used on sneakers such as the Futurecraft 4D and Alphaedge 4D. "Whilst we understand adidas' reasons for discontinuing Speedfactory production at Oechsler, we regret this decision," Dr. Claudius M. Kozlik, chief executive of Oechsler admitted today. "At the same time, we look forward to continuing our close and trusting cooperation with adidas in the area of 4D sole printing." For now, at least, sneaker production is safe from the seemingly inevitable automated-robot-factory-revolution.
Kanye West's sustainable Yeezy concept uses algae foam
The next sneaker in Kanye West's Yeezy line could be made from algae foam. West offered a glimpse of the shoe at Fast Company's Innovation Festival today. He also shared that Yeezy is planning to move its headquarters to a 4,000-acre ranch in Wyoming, where it will grow its own algae in a hydroponic farm.
Nike will drop exclusive, limited-edition sneakers inside ‘NBA 2K20’
Those of you who are into NBA 2K know that, for years, you've been able to buy sneakers from different brands for your virtual player in the game. But now, thanks to a new partnership between Nike and software publisher 2K Sports, you'll have a chance to get real sneakers for yourself as you're playing NBA 2K20. And they won't just be any kind of shoes -- they're going to be limited edition and exclusive to the popular basketball title. Nike says it will drop 10 "Gamer Exclusives" through NBA 2K20, starting on October 29th, when players will have the opportunity to purchase them by completing in-game challenges.
GOAT expands into apparel and accessories
The online sneaker marketplace GOAT is expanding into apparel and accessories. Today, it announced that it's adding "contemporary and luxury brands," including Acne Studios, Maison Margiela, Off-White, Stussy, Gucci and Saint Laurent.
Nike puts an accessibility twist on its iconic Air Jordan 1
The Air Jordan 1, which NBA legend Michael Jordan debuted in 1985, continues to be one of Nike's most popular sneakers to this day. Throughout the years, the company has launched hundreds of different iterations of its iconic model, and now it's putting another twist on it that has the potential to help athletes and other people with disabilities. The AJI High FlyEase features Nike's FlyEase technology, one that was introduced in 2015 and is designed to make it easy for anyone to get their sneakers on and off quickly and easily.
