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Foot Locker wants to reinvent itself with a dedicated app for streetwear
Whenever you think of Foot Locker, what probably comes to mind are its thousands of brick-and-mortar stores, because chances are you've visited at least one in your lifetime. But, as important as physical retail locations are to the company's business, Foot Locker is also having to quickly adapt to the new ways people are shopping for sneakers, apparel and other types of gear. That's why back in February it invested $100 million in GOAT, one of the most popular apps for buying shoes on the resale market. And now, it is creating its own incubator called Greenhouse, which has just launched an app that Foot Locker says will feature carefully curated partnerships that are going to "contribute to [its] modern resurgence."
Adidas made a Snapchat game to drop limited, 8-bit-themed baseball cleats
Adidas is teaming up with Snapchat on a unique way to launch a product. The sportswear giant has created an 8-bit game you can play in Snapchat, called Baseball's Next Level, where you'll have the chance to buy its new 8-bit-themed baseball cleats. Produced in partnership with developer AvatarLabs, Baseball's Next Level is a home run derby, old-school style title that will let you play as some of Adidas' Major League Baseball athletes. That includes Aaron Judge (Yankees), Carlos Correa (Astros), Alex Bregman (Astros), Justin Turner (Dodgers) and Kiké Hernandez (Dodgers), all of whom have their own Adizero or Icon V cleats in the Adidas 8-bit collection, which you can buy directly from the game.
GOAT's new AR feature lets you 'try on' the hottest sneaker drops
Online sneaker marketplace GOAT is rolling out an augmented reality "Try-On" feature, letting you virtually wear some of the rarest and most expensive kicks in the world, without having to stump up megabucks for the privilege. It's early days for the feature, but it adds to GOAT's roster of existing AR activities, which included unveiling pre-release Travis Scott x Air Jordan 1 Retro High OG's in AR before they officially launched earlier this year. The company's digital ambitions have already attracted a lot of attention from more traditional sneaker retailers -- Foot Locker, for example, invested $100 million in GOAT earlier this year.
Nike’s Adapt Huarache are self-lacing sneakers you’ll actually want to wear
This probably isn't shocking to anyone who knows me, but I love sneakers perhaps too much for my own good. So when Nike introduced the Adapt BB with power laces earlier this year, I was pretty intrigued: It brought two of my favorite worlds together, sneakers and technology. But for me, the problem with the Adapt BBs is that they're designed to be a performance basketball shoe, meaning they're bulky and not something I could wear every day. Now Nike has created the Adapt Huarache, a reimagined version of a classic lifestyle sneaker from 1991, which also features its FitAdapt self-lacing technology.
Nike's self-lacing Huarache can be controlled with Apple Watch and Siri
The late '80s and early '90s are fondly remembered by Nike fans. The Air Max 1 and Air Max 90 redefined sneaker designs with their "visible air" heel units. The Air Huarache crossed over from runners to fashion-conscious city-dwellers thanks to its unconventional exoskeleton. While the popularity of the Huarache has ebbed and flowed since its 1991 launch, the model is currently in heavy rotation among sneakerheads, making it an ideal choice for Nike's self-lacing Adapt technology.
Online sneaker reseller StockX faces lawsuit over data breach
StockX is now facing legal action over a data breach that led to the theft of more than 6.8 million customer records. A class-action lawsuit filed in US District Court this week alleged that the online sneaker marketplace compromised the data of minors. According to The Detroit News, the plaintiff in the case is a Kansas minor identified as "I.C.", whose personal information was stolen and re-sold by hackers. The lawsuit is being bought on behalf of all youth who were impacted by the breach.
Nike rolls out a subscription service for kids’ sneakers
Whether for streaming, productivity software, health-tracking apps, clothing or deliveries, companies are increasingly adopting a subscription model to keep customers hooked and bring in revenue. The latest to join the fray is Nike, which on Monday unleashed a subscription service for kids' sneakers called Nike Adventure Club.
Nike's Joyride shoes use tiny beads to make your runs more comfortable
Nike has developed a new shoe technology for both casual and every-day runners. Today, the sportswear giant is taking the wraps off of Joyride, a responsive cushioning system designed to adapt to individual foot strikes and offer high levels of impact absorption as your feet hit whatever surface you're running on. Nike says the idea with Joyride is to "make running easy" and give you more personalized comfort, which is made possible by thousands of tiny, energy-packed beads that form the shoe's midsole. You can get a great look at them in the Joyride Run Flyknit pictured above, the first Nike sneakers to feature the visible and colorful beads.
Sneaker marketplace GOAT has an app just for China
Scoring a pair of limited-edition Vans or Air Jordans just got easier for Chinese consumers. Online sneaker marketplace GOAT announced their official launch in China today with a new localized app just for Chinese consumers, along with a WeChat version tailored for the popular messaging app. In the past, Chinese consumers relied on the US app to buy and sell sneakers. The nation has already grown to become GOAT's second-largest market, just behind the US.
Nike uses AR to help you find the right fit for your sneakers
Nike has been experimenting heavily with augmented reality for a few years now, and the company is continuing to work on new experiences powered by the technology. The sportswear giant is now introducing Nike Fit, a feature that uses a combination of computer vision, scientific data, artificial intelligence and recommendation algorithms to scan your feet and find the right shoe fit for you. And you can do it all in augmented reality, using the Nike app on your smartphone. Nike says that, according to industry research, over 60 percent of people wear the wrong size shoes. With Nike Fit, the company is hoping to solve that problem.
GOAT lets you preview sneakers in AR before they launch
Today, the secondary sneaker seller GOAT released an augmented reality feature that will let users see pre-release sneakers in AR. This isn't the first time a company has let users view sneakers in AR, but GOAT users will be able to preview the shoes before they launch.
Puma is recruiting beta testers for its self-lacing sneakers
When Engadget took an exclusive look at the Puma Fi self-lacing shoes earlier this year, the company teased an upcoming beta program for those who want to try their luck. Well, the time has come. Between now and April 28th, you can apply for the Puma Fi beta testing program via the PUMATRAC app (available on iOS and Android) or Puma's online form. The catch is you need to be residing in one of the following 11 regions: US, UK, Germany, Japan, Hong Kong, Sweden, Denmark, Norway, Spain, India and Turkey.
Adidas made a running shoe that's fully recyclable
As part of its recent pledge to only use recycled plastics by 2024, Adidas has revealed a new running shoe that is made from 100 percent recyclable materials. The Futurecraft Loop was designed using nothing but thermoplastic polyurethane (TPU), a plastic material that dons the entire sneaker, including the tongue, laces, upper and the midsole with Boost cushioning technology. Adidas says it has been working on this project for the past six years, and the goal with it is to do its part in generating less plastic waste.
The best apps for buying sneakers
I can't even remember how many times I've had to get in line at a FootLocker to buy the latest pair of Air Jordans. But that was years ago, long before websites and apps became the main way I shop for sneakers. Nowadays, if I do end up at a FootLocker, it's because I won a raffle through its app and just have to go pick up a pair of shoes -- no waiting on long lines necessary. With the rise of smartphones and the internet as a whole, retailers along with brands like Nike and Adidas have turned to technology to sell sneakers, especially limited-edition ones that have the potential to cause physical fights. If I want a pair of Jordans in 2019, I just use Nike's SNKRS app, and I don't have to worry about someone jumping me for them as I leave a store.
Snap expands its short-form original series lineup with 10 new shows
It was only last October that Snap entered the short-form, scripted-video space with the launch of Originals, a collection of titles created from the ground up with smartphones in mind. But the company isn't stopping there. Today, at the Snap Partner Summit in Los Angeles, it announced 10 new original shows that are scheduled to arrive starting in May of this year. Like the existing Originals, such as Bringing up Bhabie and The Dead Girls Detective Agency, the fresh series are mostly geared toward teenagers -- a demographic that has become increasingly important to the company's business.
Unboxing Nike's self-lacing Adapt BB sneakers is like opening a smartphone
It was exactly a month ago that Nike took the wraps off of Adapt BB, its latest pair of shoes with power laces, and now the company is finally ready to bring them to the masses. The Adapt BB will launch globally on February 17th, although some lucky people have already been able to get them through Nike's SNKRS app. Unlike the HyperAdapt 1.0 from 2017, which were more of a concept project, the Adapt BBs are intended to be performance shoes for basketball players. They're also smarter than the HyperAdapts, thanks to a mobile app that pairs with the shoes via Bluetooth and lets users adjust how the laces fit. You can also use the Adapt application, available for iOS and Android, to change the two LED colors on the shoes.
Nike turns its SNKRS app into a pop-up shop for sneakerheads
With Super Bowl 53 getting ready to kick off in Atlanta, brands are seeing dollar signs. And you know Nike, given its status as a sportswear giant, has to go all out for the event. That's why the company opened a pop-up shop in Atlanta, designed to cater exclusively to users of its SNKRS app. The temporary store, which will be open through the end of March, is the sportswear giant's latest effort to seamlessly merge its digital and physical shopping experiences.
Under Armour's HOVR connected shoes aim to make you a smarter runner
Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of connected sneakers (five, to be exact), starting with the HOVR Infinite. Pictured above, the Infinite is a $120 running shoe that can be paired to Under Armour's MapMyRun app via Bluetooth, letting you keep track of your stats right on your smartphone.
Puma wants to let you try its new Fi self-lacing shoes
With the upcoming release of Nike's $350 Adapt BB, self-lacing shoes are set to become more commonplace, and Puma isn't about to let its rival take all the credit. After all, the German company showed off its own self-lacing sneaker, the Autodisc, back in 2015 -- around the same time as Nike's iconic (and ultra rare) Mag before it evolved into the HyperAdapt. The only problem was the Autodisc just wasn't practical enough to enter retail -- it was too expensive, too heavy and could have been more comfortable. But that's about to change with Puma's latest creation, the Fi (pronounced as "F-I" aka "Fit Intelligence").
A closer look at Nike's Adapt BB auto-lacing basketball shoes
Back in December of last year, Nike revealed during its quarterly earnings call that it was getting ready to introduce a $350 self-lacing basketball shoe. Ever since, sneakerheads have been highly anticipating the successor to the 2016 HyperAdapt 1.0, Nike's first consumer-grade sneaker with power laces. And now it's finally here. Enter the Adapt BB, an auto-lacing, app-controlled basketball shoe that's packing a ton of technology inside it. The highlight here, as you might expect, is a smart motor that automatically adjusts the lacing system to fit perfectly around your foot as soon as you put the shoe on.
