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Amazon's private label takes aim at the fashion industry
You might buy a suit from Amazon, but would you buy a suit made by Amazon? The company has reportedly launched seven private label fashion brands and up to 1,800 new products ranging from men's suits to women's accessories to children's clothing. Its own trademarked brands include Franklin & Freeman, Franklin Tailored, North Eleven, Scout + Ro and Society New York. The brands, which were first spotted by an analyst and reported by fashion site WWD, seem to be moderately priced -- a men's suit costs around $300, for instance.
