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The Keurig Kold: You could just buy a mini-fridge instead
As I took Keurig's Kold machine out of its box, the first thought that ran through my head was, "Man, Alton Brown would hate this." You see, the Good Eats and Cutthroat Kitchen host has a vendetta against single-use kitchen gadgets: that is, products designed to do one thing and one thing alone. And it's usually a purpose that could easily be replicated by another doodad already living in your kitchen. In the case of the Kold, a device that dispenses single servings of cold drinks at the touch of a button, that doodad would be your fridge.
Keurig's soda machine will let you make Dr. Pepper drinks
Keurig just got a big edge over SodaStream in the make-it-yourself beverage wars. The normally coffee-focused company has reached an exclusive deal that will let you make some of the Dr. Pepper Snapple group's drinks in its upcoming Keurig Cold machine, which arrives this fall. There's no mention of the exact brands, but it wouldn't be surprising if you get pod-based versions of big names besides Dr. Pepper or Snapple, like Canada Dry and Crush. Between this and a pact last year with Coca-Cola, about the only recognizable soft drinks you won't make with Keurig's machine are from Pepsi, which has been testing versions of its beverages with SodaStream. It's too soon to know if these on-demand versions of major drinks will taste like the real thing, but you at least won't have to settle for generic recipes when making fizzy liquids at home. [Image credit: Frankieleon, Flickr]
Microsoft stocks up on Heroes soda, clearly has a thing for lemon-lime
We're not exactly sure what's up with using sodas to celebrate the launch of something, but apparently, the folks in Redmond just totally dig it. For (at least) the second time in as many years, Microsoft has selected a lemon-lime beverage to create buzz (and fizz, we suppose) about a particular product launch. C'mon Microsoft, we know you like to stick to your guns, but what's a fellow got to do to get some rebadged NuGrape?
Japanese vending machine offers free drinks for watching ads
In a marketing case that just sounds too good to be true, vending masters Apex Corp. have purportedly laid out plans that will bring free or subsidized non-alcoholic beverage to thirsty consumers who are willing to watch a 30-second commercial before partaking. Aiming to launch next month in Japan, the MediCafe project will give users the option of plunking down the ¥70 ($0.58) to ¥120 ($1) required to purchase an item, or watching an advertisement for half a minute while the machine dispenses their liquid of choice. It was noted that not all drinks would be free, as some advertisers would only be offering up discounts in exchange for your attention, but this still sounds like a much more legitimate way to receive gratis soft drinks than other alternatives we've seen.[Via PlasticBamboo]
Microsoft rolls out Windows Vista soft drink
Windows Vista, the operating system, is still not due out until whenever Microsoft is ready maybe January 2007, but the refrigerators in Redmond are already stocked for the party. Presumably in an attempt to get those lackadaisical coders back on track, Gates and Co. has ordered a supply of Windows Vista beverages to compliment the plethora of other free refreshments available at the office. Decked out with the updated Windows logo and a URL to the company's internal Vista site (we've already tried to access it to no avail), the special-edition can of Talking Rain "sparkling water" is apparently just the thing to get those gears churning at Microsoft HQ. Although we don't expect these to be made available anywhere that undercover gold master copies of Vista aren't shuffling around, this just might be an obscure sign that we'll see the OS on store shelves this decade, and hey, we'll drink to that.[Thanks, David]
