SonyA7III
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Why Sony still dominates the full-frame camera market
Before Canon and Nikon even launched their all-new full-frame mirrorless camera systems, I figured they'd have a tough time against the entrenched leader, Sony. They needed to be very aggressive with the pricing and features, something neither company tends to do. But the opportunity was there. Both were building all-new camera systems from scratch, so they could examine what made Sony's stellar A7 III and A7R III cameras successful and then try to do better. Canon's EOS R and EOS RP, and Nikon's Z 6 and Z 7 have now been on sale for a few months, so what's the verdict? Well, the market has spoken loud and clear. At least in Japan, the home market of all these companies, the Sony A7 III is the clear leader in sales while Canon and Nikon have dropped. So what went wrong? After testing all the cameras, I believe it's a tale of Sony's technological superiority and missed opportunities by its rivals, especially Canon.
2018 was the biggest shakeup in years for the camera world
If you're a photographer who fears change, 2018 might've shook you up. First Sony launched the A7 III, arguably the world's best full-frame camera, then Fujifilm released the X-T3, the top APS-C model you can buy right now. Right after that, Canon and Nikon launched all-new full-frame mirrorless systems with three new cameras, the EOS R, Z6 and Z7. To top it off, mirrorless video champ Panasonic announced it was diving into full-frame mirrorless as well with two new models, the S1 and S1R.
