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Adidas abandons robot Speedfactories in Germany and the US
Adidas is abandoning its robot-staffed Speedfactories in Ansbach, Germany, and Atlanta, USA. Both facilities, which are run in partnership with German plastics specialist Oechsler, will be closed "by April 2020 at the latest," the company said in a press release. The sportswear giant stressed, though, that some of its Speedfactory processes would be adopted by two suppliers in Asia, where manufacturer is traditionally cheaper, later this year. Using these technologies, the pair will produce running shoes and, for the first time, models in "other product categories." Speedfactories were meant to bring sneaker production back to Western markets and lower Adidas' reliance on Asian suppliers, which have often been criticized for unethical working conditions and practices. Adidas also hoped that the Speedfactories would, as their name implies, accelerate production and reduce both the cost and time associated with shipping. The mostly-automated manufacturing produced a small range of sneakers including the Futurecraft M.F.G (Made For Germany) and a line of AM4 (Adidas Made For) shoes that were inspired by six of the world's largest cities and, later, select artists including DJ Kittens and JaQuel Knight. Adidas still has technological aspirations. Today, the company said it would further concentrate its resources on "modernizing its other suppliers" and, with Oechsler's assistance, continue to explore "4D technology," a 3D-printed midsole that has been used on sneakers such as the Futurecraft 4D and Alphaedge 4D. "Whilst we understand adidas' reasons for discontinuing Speedfactory production at Oechsler, we regret this decision," Dr. Claudius M. Kozlik, chief executive of Oechsler admitted today. "At the same time, we look forward to continuing our close and trusting cooperation with adidas in the area of 4D sole printing." For now, at least, sneaker production is safe from the seemingly inevitable automated-robot-factory-revolution.
Foot Locker wants to reinvent itself with a dedicated app for streetwear
Whenever you think of Foot Locker, what probably comes to mind are its thousands of brick-and-mortar stores, because chances are you've visited at least one in your lifetime. But, as important as physical retail locations are to the company's business, Foot Locker is also having to quickly adapt to the new ways people are shopping for sneakers, apparel and other types of gear. That's why back in February it invested $100 million in GOAT, one of the most popular apps for buying shoes on the resale market. And now, it is creating its own incubator called Greenhouse, which has just launched an app that Foot Locker says will feature carefully curated partnerships that are going to "contribute to [its] modern resurgence."
Adidas made a running shoe that's fully recyclable
As part of its recent pledge to only use recycled plastics by 2024, Adidas has revealed a new running shoe that is made from 100 percent recyclable materials. The Futurecraft Loop was designed using nothing but thermoplastic polyurethane (TPU), a plastic material that dons the entire sneaker, including the tongue, laces, upper and the midsole with Boost cushioning technology. Adidas says it has been working on this project for the past six years, and the goal with it is to do its part in generating less plastic waste.
Adidas' NYC-inspired shoe was designed using data from runners
When I woke up this morning, I didn't imagine I'd spend part of my day inside a massive shipping container on a parking lot right under the Brooklyn Bridge. But that's exactly what happened earlier today. The occasion? Adidas invited members of the media to an event where it showcased its latest running shoe, the AM4NYC, a New York City-inspired silhouette that was designed using sensor data and feedback from local runners. Not just that, but the sneaker was actually made at the company's robot-staffed Speedfactory in Atlanta, an automated assembly line that combines craftsmanship with speed to create custom footwear.
Adidas will finally start selling shoes made by its robot factory
The robot factory Adidas built in Germany is now fully functional and ready to start making the first Speedfactory shoe that will be sold to the public. Adidas has revealed that it plans to use its Speedfactory's robots to manufacture a series of Adidas Made For (AM4) kicks designed specifically for six of the world's biggest metropolises. The first one called AM4LDN was tailored for London and will be available in the city on October 19th. That will quickly be followed by AM4PAR (Paris) on October 26th, while the other four -- AM4LA (Los Angeles), AM4NYC (New York City), AM4TKY (Tokyo) and AM4SHA (Shanghai) -- will come out in 2018.
Adidas shows off the first shoe made at its robot factory
Last last year, Adidas began rolling out its plans for Speedfactory, a set of robot-staffed manufacturing facilities located in Germany and, soon, the US. Today, the sportswear giant revealed the first silhouette developed through this new project, known as Futurecraft M.F.G. It's a sleek running shoe that features Adidas' trademark Primeknit upper and Boost midsole, similar to what you see on popular models like Kanye West's Yeezy 350s.
Adidas will bring its robot-staffed factory to Atlanta in 2017
Late last year, Adidas announced plans to bring shoe production back to Germany starting in 2016. With that in mind, the company created a new manufacturing facility staffed by robots, known as Speedfactory. Along with setting one up in its native country, Adidas also revealed there would be a separate Speedfactory in the US, slated to open in 2017. Today, the sportswear giant shared more details about this project, announcing that its Stateside production facility will call Atlanta home. The 74,000-square-foot space is set to be fully functional by the end of next year, and Adidas says it aims to make 50,000 pairs of running shoes there.
Adidas uses robots to bring shoe production back to Germany
Years ago, clothing manufacturers started moving production to developing nations where the labor costs were cheap and employees were plentiful. Proponents of globalization said that jobs going to poorer regions was a great thing, but sportswear firms paying workers pennies to make $100 shirts certainly isn't. But now, the robot revolution is likely to cause a retreat from the days of fashion houses opening sweatshops in far-flung lands. And Adidas, which has often come under fire for its use of unethical labor practices, is leading the charge.
