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Oculus shows how much VR has evolved at Sundance
Two years into the rise of modern virtual reality, following the launch of the Oculus Rift, HTC Vive and PlayStation VR, the medium might seem as if it's losing a bit of its luster. Headsets are cheaper and easier to use, especially with new Windows Mixed Reality devices, yet VR experiences are still a mixed bag. That's understandable, since we're stepping into an entirely new art form, but consumer adoption depends on VR creators figuring out their storytelling language soon. Luckily, that seems to be a trend at the Sundance New Frontier Exhibition this year. We're moving beyond the initial "wow factor" and toward more mature experiences that take advantage of VR's unique ability to immerse you.
Oculus shuts down its VR film studio
Oculus Story Studio won't be making any more award-winning VR shorts. Jason Rubin, the company's VP of content, has announced in a blog post that it's shutting down the film division. It's only been a bit over a year since the studio was launched, but the Facebook-owned company has apparently "decided to shift [its] focus away from internal content creation to support more external production." Rubin says Oculus will focus on funding third-party filmmakers' VR projects instead. It will even carve out $50 million out of the $250 million funding it promised to give out to developers for non-gaming virtual reality experiences.
'Henry' is Oculus' first, emotional step to making AI characters
If you've ever spent time in the company of young children watching colorful and cartoony TV shows geared to their innocence -- say something on Sprout or Nick Jr. -- then you'll know what it is to live in the world of Henry. The computer-animated virtual reality short about a lonely hedgehog is only the second to come from Oculus VR's newly founded Story Studio, an innovation lab of sorts for VR. But whereas most recent gaming- and entertainment-focused VR works have relied on cheap thrills, suspense and fear to dazzle viewers, Henry instead engages with empathy. "That was the big question for me: How are people going to connect with him?" says director Ramiro Lopez Dau of Henry's emotional bent. "So we came up with this character who has an obvious problem: He wants to hug people and he's super spiky. So that was the connection because everyone deserves a friend. And Henry doesn't have a flaw. He's just like that; he's a hedgehog. ... So it's more about, okay, there's some meaning here. You will find someone who will accept you for who you are, which is a very universal message. ... There's going to be a very strong point to feel empathy for this guy."
Oculus Story Studio is the Pixar of virtual reality
Moments before Oculus Story Studio's new virtual reality short Lost reached its satisfying climax, I found myself in a compromised position. Sequestered in a private demo booth, I was involuntarily crouched down, covering my head in a defensive position and, I should add, squealing with delight. Lost, the first computer-animated work to come from Oculus VR's new film-innovation lab, is unlike any form of interactive entertainment I've ever experienced. And it succeeds in one very crucial respect: It's endearing. "I want to create emotions that are very appealing," says Story Studio's Supervising Technical Director Max Planck. "I want you to come out of virtual reality and have a smile. Or [experience] something very touching emotionally, just like Pixar films do."
Here are the first films from Oculus Story Studio
Look out, Hollywood, because Oculus VR is coming for you. Earlier today, the Facebook-owned company introduced its new film division Story Studio, as it looks to broaden its horizons and experiment with narrative through virtual reality. The first short film to come out of Oculus VR's in-house movie lab is Lost, which is making its debut at Sundance. In addition to that, Story Studio has revealed that it's already working on more shorts with a VR twist to them, all expected to appeal to different audiences. Along with Lost, there's also going to be Dear Angelica, Bullfighter and Henry, plus two other films that haven't been announced yet.
With Story Studio, Oculus VR embarks on its Hollywood takeover
Around the time Oculus VR began experimenting internally with the creation of tech demos, investor Marc Andreessen, impressed with what he'd seen, urged Brendan Iribe, Oculus VR's CEO, to show them off to Hollywood. Andreessen believed the medium was a perfect fit for that industry. Iribe, in turn, showed his company's prototype Rift technology to an unnamed, major Hollywood director. That director, responding the way most do when they first encounter modern-day virtual reality, enthusiastically implored Iribe to join forces and create a feature film with it. Iribe immediately balked and shot down the offer. "I don't know the first thing about movies," he says of that initial conversation. That was then. Today, Oculus VR plans to figure out the entertainment industry in a big way. With Story Studio, an in-house innovation lab focused on exploring and sharing tools and techniques to craft entertainment experiences within VR, the Facebook-owned company is embarking on a different path. Outside "guest directors" will be brought in to work with the studio and lead Creative Director Saschka Unseld, a former Pixar director, in what is essentially a VR workshop. And along the way, Oculus hopes to refine what it means to inhabit VR on a cinematic level, beginning with its first animated short, Lost, which will debut at Sundance.
