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MoviePass gets kicked out of theaters before it can get a ticket
Here's a bad idea: announce a beta run for your discount subscription movie ticket service, but neglect to inform the 21 San Francisco-based theaters listed that they're part of the fun. That's essentially what Landmark, AMC, Camera Cinemas, and Big Cinemas are claiming MoviePass did earlier this week, and boy has the corn begun to pop. According to The Wrap and Variety, the chains weren't pleased to find out that MP had worked with mutual partner MovieTickets.com to set admission prices without their consent; the intriguing tidbit here is that despite the low cost for consumers, the theaters would still be paid full admission. MoviePass had been hoping to gain more support with the test phase, but it looks like that'll be on pause for a good while. No word on whether the beta will see a rescheduling, but you'll find the full details in the links below, and a PR rebuttal from AMC past the break.
MoviePass wants to be Netflix, but for theaters
Here's a scenario: you'd love to see the latest blockbuster, but aren't willing to fork out a month's wages to do so. Cue MoviePass, a startup seeking to make life cheaper (fiscally, not emotionally) for repeat cinema moviegoers. The $50 subscription allows for "unlimited" cinema screenings, provided you're okay with a few caveats: 3D or IMAX screenings incur a $3 surcharge, and you'll be limited to one flick per day. Tickets must also be purchased on a partner website, netting you a coupon code that's exchanged for stubs in-theater. Not the most elegant solution, but the reliance on paper prevents folks from re-watching or double-dipping while inside. If that sounds just a bit too jovial for you, the company's also considering a chopped-down $30 plan, which would impose a four movie limit each month. It's launching as a trial this weekend in San Francisco, so if you've nothing better to do, give it a go and let us know how it works out.
