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Super Bowl LI commercials were heavy on tech and politics
For people who don't care about football, watching the Super Bowl is mostly about enjoying the overhyped commercials that happen during the event. (That and the half-time show.) Naturally, tech companies see this as an opportunity to connect with mainstream audiences, leading them to spend millions of dollars on cheesy ads. A good example of that is T-Mobile's Super Bowl LI spot featuring Justin Bieber, in which he promotes the carrier's unlimited plans by showing off his "#UnlimitedMoves." Yup, we know.
Filmmaker says Motorola's Super Bowl ad bears some striking similarities to his short film
He's not going as far as to say that Motorola (or its ad agency) blatantly swiped his idea, but L.A.-based filmmaker Mike Sarrow thinks that the company's recent Super Bowl ad bears a few too many similarities to one of his short films to simply let slip by without a comment. That film, "Do Not Disconnect," was shot back in 2009 (and shopped around for a few years prior), and involves a world filled with "drones" wearing white earbuds who are oblivious to the real world around them and incapable of human interaction. Now, that in and of itself obviously isn't the most original of ideas, but Sarrow notes that there a few "striking" similarities beyond the general concept between the ad and his short film, particularly when it comes to the ending (which we won't spoil for you here). Adding a bit of meta-ness to the whole thing is the fact that Motorola's ad is of course a reference to Apple's famous "1984" commercial, and we all know Apple is no stranger to accusations that it's borrowed some ideas for its ads. Contrary to what you might think, however, Sarrow isn't seeking any compensation from Motorola (or even an attribution), he just wants people to see his film and make up their own mind. Judge for yourself after the break.
Motorola buys Super Bowl ad spot
Looks like Motorola's fully back in the game: not only does it have the hottest Android device you can (currently) buy in the Droid, word today is that the company's dished out somewhere between $2.5 and $3 million for at least one Super Bowl commercial. It's been a while since Motorola last spent so lavishly on an ad campaign, so we're super curious to see what device the ad is for -- the safe bet is obviously the Droid, but CES could bring both the AT&T-destined Backflip and Sholes Tablet, so it's all up in the air. Our main hope? The return of HELLO MOTO.
Vizio Super Bowl ad kicks off million dollar 55-inch LCD giveaway
Forget the 3D, Vizio's "If your TV doesn't say Vizio...you spent too much" ad (embedded after the break if you haven't seen it yet) probably had viewers nodding knowingly at their V nameplate, being restrained from throwing objects through their (presumably overpriced) display, or wondering where the upstart manufacturer turned premium brand got the stones to call out THEIR high quality HDTV. Whatever your reaction was, you probably like free stuff, and Vizio apparently didn't blow it's whole marketing load on a plain-jane $3 million Super Bowl ad, stashing away another million dollars worth of 50,000:1 contrast ratio 55-inch XVT model LCDs in 28 weekly drawings from now until August 14. Check the website for details (visits are apparently up 400% since the ad, hopefully not too many of those were offended plasma owners), unless you're holding out for the new models.[Via PR Newswire]
